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postgraduate thesis: Serialized drama and news programme viewers: a study on their socio-economic status, lifestyle and personalitytraits and the implications in consumer product marketing

TitleSerialized drama and news programme viewers: a study on their socio-economic status, lifestyle and personalitytraits and the implications in consumer product marketing
Authors
Issue Date1981
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Chan, H. [陳慶祥]. (1981). Serialized drama and news programme viewers : a study on their socio-economic status, lifestyle and personality traits and the implications in consumer product marketing. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126243
DegreeMaster of Business Administration
SubjectMarketing research - China - Hong Kong.
Market segmentation.
Consumers - China - Hong Kong - Attitudes.
Television advertising - China - Hong Kong.
New products - Marketing.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorChan, Hing-cheong-
dc.contributor.author陳慶祥.-
dc.date.issued1981-
dc.identifier.citationChan, H. [陳慶祥]. (1981). Serialized drama and news programme viewers : a study on their socio-economic status, lifestyle and personality traits and the implications in consumer product marketing. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126243-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31262430-
dc.subject.lcshMarketing research - China - Hong Kong.-
dc.subject.lcshMarket segmentation.-
dc.subject.lcshConsumers - China - Hong Kong - Attitudes.-
dc.subject.lcshTelevision advertising - China - Hong Kong.-
dc.subject.lcshNew products - Marketing.-
dc.titleSerialized drama and news programme viewers: a study on their socio-economic status, lifestyle and personalitytraits and the implications in consumer product marketing-
dc.typePG_Thesis-
dc.identifier.hkulb3126243-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126243-
dc.date.hkucongregation1981-

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