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postgraduate thesis: A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies

TitleA study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies
Authors
Issue Date1985
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Ng, Y. A. [伍懿聰]. (1985). A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126335
DegreeMaster of Business Administration
SubjectCosmetics - Marketing - China - Hong Kong.
Dept/ProgramManagement Studies

 

DC FieldValueLanguage
dc.contributor.authorNg, Yee-chung, Anita.-
dc.contributor.author伍懿聰.-
dc.date.issued1985-
dc.identifier.citationNg, Y. A. [伍懿聰]. (1985). A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126335-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31263355-
dc.subject.lcshCosmetics - Marketing - China - Hong Kong.-
dc.titleA study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies-
dc.typePG_Thesis-
dc.identifier.hkulb3126335-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineManagement Studies-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126335-
dc.date.hkucongregation1985-

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