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postgraduate thesis: A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies
| Title | A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies |
|---|---|
| Authors | |
| Issue Date | 1985 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Ng, Y. A. [伍懿聰]. (1985). A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126335 |
| Degree | Master of Business Administration |
| Subject | Cosmetics - Marketing - China - Hong Kong. |
| Dept/Program | Management Studies |
| Persistent Identifier | http://hdl.handle.net/10722/37504 |
| HKU Library Item ID | b3126335 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ng, Yee-chung, Anita. | - |
| dc.contributor.author | 伍懿聰. | - |
| dc.date.issued | 1985 | - |
| dc.identifier.citation | Ng, Y. A. [伍懿聰]. (1985). A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126335 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/37504 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B31263355 | - |
| dc.subject.lcsh | Cosmetics - Marketing - China - Hong Kong. | - |
| dc.title | A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b3126335 | - |
| dc.description.thesisname | Master of Business Administration | - |
| dc.description.thesislevel | Master | - |
| dc.description.thesisdiscipline | Management Studies | - |
| dc.description.nature | published_or_final_version | - |
| dc.identifier.doi | 10.5353/th_b3126335 | - |
| dc.date.hkucongregation | 1985 | - |
| dc.identifier.mmsid | 991012630439703414 | - |