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postgraduate thesis: Television audience measurement: a study of why television audience measurement is undertaken in Hong Kong, whatinformation is needed by users and how this information should bepresented

TitleTelevision audience measurement: a study of why television audience measurement is undertaken in Hong Kong, whatinformation is needed by users and how this information should bepresented
Authors
Issue Date1981
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Wu, W. T. [吳偉岸]. (1981). Television audience measurement : a study of why television audience measurement is undertaken in Hong Kong, what information is needed by users and how this information should be presented. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126264
DegreeMaster of Business Administration
SubjectTelevision viewers - China - Hong Kong.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorWu, Wai-on, Thomas.-
dc.contributor.author吳偉岸.-
dc.date.issued1981-
dc.identifier.citationWu, W. T. [吳偉岸]. (1981). Television audience measurement : a study of why television audience measurement is undertaken in Hong Kong, what information is needed by users and how this information should be presented. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126264-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31262648-
dc.subject.lcshTelevision viewers - China - Hong Kong.-
dc.titleTelevision audience measurement: a study of why television audience measurement is undertaken in Hong Kong, whatinformation is needed by users and how this information should bepresented-
dc.typePG_Thesis-
dc.identifier.hkulb3126264-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126264-
dc.date.hkucongregation1982-

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