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postgraduate thesis: Country of origin effect on brand value and its role in the evaluationof commercial products: a case study of theMercedes-Benz bus chassis from Brazil and its acceptance in HongKong

TitleCountry of origin effect on brand value and its role in the evaluationof commercial products: a case study of theMercedes-Benz bus chassis from Brazil and its acceptance in HongKong
Authors
Issue Date1988
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Chan, W. E. [陳偉明]. (1988). Country of origin effect on brand value and its role in the evaluation of commercial products : a case study of the Mercedes-Benz bus chassis from Brazil and its acceptance in Hong Kong. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126400
DegreeMaster of Business Administration
SubjectMercedes automobile.
Business names - China - Hong Kong - Case studies.
Commercial products - China - Hong Kong - Evaluation.
Consumer behavior - China - Hong Kong - Case studies.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorChan, Wai-ming, Edmen-
dc.contributor.author陳偉明-
dc.date.issued1988-
dc.identifier.citationChan, W. E. [陳偉明]. (1988). Country of origin effect on brand value and its role in the evaluation of commercial products : a case study of the Mercedes-Benz bus chassis from Brazil and its acceptance in Hong Kong. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126400-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31264001-
dc.subject.lcshMercedes automobile.-
dc.subject.lcshBusiness names - China - Hong Kong - Case studies.-
dc.subject.lcshCommercial products - China - Hong Kong - Evaluation.-
dc.subject.lcshConsumer behavior - China - Hong Kong - Case studies.-
dc.titleCountry of origin effect on brand value and its role in the evaluationof commercial products: a case study of theMercedes-Benz bus chassis from Brazil and its acceptance in HongKong-
dc.typePG_Thesis-
dc.identifier.hkulb3126400-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126400-
dc.date.hkucongregation1988-

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