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postgraduate thesis: Computer evaluation of media schedules: a simulation approach

TitleComputer evaluation of media schedules: a simulation approach
Authors
Issue Date1981
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Woo, J. J. [吳積民]. (1981). Computer evaluation of media schedules : a simulation approach. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126251
DegreeMaster of Business Administration
SubjectAdvertising media planning - China - Hong Kong - Simulation methods.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorWoo, Jack-man, Jimmy.-
dc.contributor.author吳積民.-
dc.date.issued1981-
dc.identifier.citationWoo, J. J. [吳積民]. (1981). Computer evaluation of media schedules : a simulation approach. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126251-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B3126251X-
dc.subject.lcshAdvertising media planning - China - Hong Kong - Simulation methods.-
dc.titleComputer evaluation of media schedules: a simulation approach-
dc.typePG_Thesis-
dc.identifier.hkulb3126251-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126251-
dc.date.hkucongregation1981-

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