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- Publisher Website: 10.1093/jcr/ucac043
- WOS: WOS:000880857500001
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Article: Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference
Title | Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference |
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Authors | |
Issue Date | 2022 |
Citation | Journal of Consumer Research, 2022, Forthcoming How to Cite? |
Persistent Identifier | http://hdl.handle.net/10722/317713 |
ISI Accession Number ID |
DC Field | Value | Language |
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dc.contributor.author | Jia, HM | - |
dc.contributor.author | Wan, WE | - |
dc.contributor.author | ZHENG, W | - |
dc.date.accessioned | 2022-10-07T10:25:34Z | - |
dc.date.available | 2022-10-07T10:25:34Z | - |
dc.date.issued | 2022 | - |
dc.identifier.citation | Journal of Consumer Research, 2022, Forthcoming | - |
dc.identifier.uri | http://hdl.handle.net/10722/317713 | - |
dc.language | eng | - |
dc.relation.ispartof | Journal of Consumer Research | - |
dc.title | Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference | - |
dc.type | Article | - |
dc.identifier.email | Jia, HM: mhjia@hku.hk | - |
dc.identifier.email | Wan, WE: ewwan@hku.hk | - |
dc.identifier.authority | Jia, HM=rp02165 | - |
dc.identifier.authority | Wan, WE=rp01105 | - |
dc.identifier.doi | 10.1093/jcr/ucac043 | - |
dc.identifier.hkuros | 337665 | - |
dc.identifier.volume | Forthcoming | - |
dc.identifier.isi | WOS:000880857500001 | - |