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Postgraduate Thesis: Marketing in China: an analysis of the rapid growth of the multi-national fast food chains
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TitleMarketing in China: an analysis of the rapid growth of the multi-national fast food chains
 
AuthorsYing, Wai-yin.
應慧賢.
 
Issue Date2003
 
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
 
DegreeMaster of Arts
 
SubjectFast food restaurants - China - Marketing.
International business enterprises - China - Case studies.
 
Dept/ProgramChina Area Studies
 
DC FieldValue
dc.contributor.authorYing, Wai-yin.
 
dc.contributor.author應慧賢.
 
dc.date.hkucongregation2003
 
dc.date.issued2003
 
dc.description.naturepublished_or_final_version
 
dc.description.natureabstract
 
dc.description.naturetoc
 
dc.description.thesisdisciplineChina Area Studies
 
dc.description.thesislevelmaster's
 
dc.description.thesisnameMaster of Arts
 
dc.identifier.hkulb2702546
 
dc.languageeng
 
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)
 
dc.relation.ispartofHKU Theses Online (HKUTO)
 
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.
 
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License
 
dc.source.urihttp://hub.hku.hk/bib/B27025469
 
dc.subject.lcshFast food restaurants - China - Marketing.
 
dc.subject.lcshInternational business enterprises - China - Case studies.
 
dc.titleMarketing in China: an analysis of the rapid growth of the multi-national fast food chains
 
dc.typePG_Thesis
 
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