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postgraduate thesis: Marketing in China: an analysis of the rapid growth of the multi-national fast food chains
| Title | Marketing in China: an analysis of the rapid growth of the multi-national fast food chains |
|---|---|
| Authors | |
| Issue Date | 2003 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Ying, W. [應慧賢]. (2003). Marketing in China : an analysis of the rapid growth of the multi-national fast food chains. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b2702546 |
| Degree | Master of Arts |
| Subject | Fast food restaurants - China - Marketing. International business enterprises - China - Case studies. |
| Dept/Program | China Area Studies |
| Persistent Identifier | http://hdl.handle.net/10722/30512 |
| HKU Library Item ID | b2702546 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ying, Wai-yin. | - |
| dc.contributor.author | 應慧賢. | - |
| dc.date.issued | 2003 | - |
| dc.identifier.citation | Ying, W. [應慧賢]. (2003). Marketing in China : an analysis of the rapid growth of the multi-national fast food chains. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b2702546 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/30512 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B27025469 | - |
| dc.subject.lcsh | Fast food restaurants - China - Marketing. | - |
| dc.subject.lcsh | International business enterprises - China - Case studies. | - |
| dc.title | Marketing in China: an analysis of the rapid growth of the multi-national fast food chains | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b2702546 | - |
| dc.description.thesisname | Master of Arts | - |
| dc.description.thesislevel | Master | - |
| dc.description.thesisdiscipline | China Area Studies | - |
| dc.description.nature | published_or_final_version | - |
| dc.description.nature | abstract | - |
| dc.description.nature | toc | - |
| dc.identifier.doi | 10.5353/th_b2702546 | - |
| dc.date.hkucongregation | 2003 | - |
| dc.identifier.mmsid | 991036395769703414 | - |