postgraduate thesis: Marketing in China: an analysis of the rapid growth of the multi-national fast food chains

TitleMarketing in China: an analysis of the rapid growth of the multi-national fast food chains
Authors
Issue Date2003
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
DegreeMaster of Arts
SubjectFast food restaurants - China - Marketing.
International business enterprises - China - Case studies.
Dept/ProgramChina Area Studies

 

DC FieldValueLanguage
dc.contributor.authorYing, Wai-yin.-
dc.contributor.author應慧賢.-
dc.date.issued2003-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B27025469-
dc.subject.lcshFast food restaurants - China - Marketing.-
dc.subject.lcshInternational business enterprises - China - Case studies.-
dc.titleMarketing in China: an analysis of the rapid growth of the multi-national fast food chains-
dc.typePG_Thesis-
dc.identifier.hkulb2702546-
dc.description.thesisnameMaster of Arts-
dc.description.thesislevelmaster's-
dc.description.thesisdisciplineChina Area Studies-
dc.description.naturepublished_or_final_version-
dc.description.natureabstract-
dc.description.naturetoc-
dc.date.hkucongregation2003-

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