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Book: Multimodal Communication: A Social Semiotic Approach To Text And Image In Print And Digital Media

TitleMultimodal Communication: A Social Semiotic Approach To Text And Image In Print And Digital Media
Authors
Issue Date2019
PublisherPalgrave Pivot
Citation
Wong, LYM. Multimodal Communication: A Social Semiotic Approach To Text And Image In Print And Digital Media. Cham: Palgrave Pivot. 2019 How to Cite?
AbstractThis book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
Persistent Identifierhttp://hdl.handle.net/10722/270157
ISBN

 

DC FieldValueLanguage
dc.contributor.authorWong, LYM-
dc.date.accessioned2019-05-20T05:10:44Z-
dc.date.available2019-05-20T05:10:44Z-
dc.date.issued2019-
dc.identifier.citationWong, LYM. Multimodal Communication: A Social Semiotic Approach To Text And Image In Print And Digital Media. Cham: Palgrave Pivot. 2019-
dc.identifier.isbn9783030154271-
dc.identifier.urihttp://hdl.handle.net/10722/270157-
dc.description.abstractThis book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.-
dc.languageeng-
dc.publisherPalgrave Pivot-
dc.titleMultimodal Communication: A Social Semiotic Approach To Text And Image In Print And Digital Media-
dc.typeBook-
dc.identifier.emailWong, LYM: mwongly@hkucc.hku.hk-
dc.identifier.authorityWong, LYM=rp01209-
dc.identifier.doi10.1007/978-3-030-15428-8-
dc.identifier.hkuros297744-
dc.identifier.spage1-
dc.identifier.epage192-
dc.publisher.placeCham-

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