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Conference Paper: How Does the Review Tag Function Benefit Highly-Rated Popular Products in Online Markets?

TitleHow Does the Review Tag Function Benefit Highly-Rated Popular Products in Online Markets?
Authors
Issue Date2017
PublisherSpringer.
Citation
The 16th Workshop on e-Business (WeB 2017): Digital transformation: challenges and opportunities, Seoul, Korea, 10 December 2017 Revised Selected Papers, p. 47-63 How to Cite?
AbstractSince online reviews have become an increasingly important information source for consumers to evaluate products during online shopping, many platforms started to adopt review mechanisms to maximize the value of such massive reviews. In recent years, the review tag function has been adopted in practices and leading the research of sentiment and opinion extraction techniques. However, the examination of its impact has been largely overlooked. In this paper, we specifically look into the effect of the tag function on the evaluation of highly-rated popular products and helpfulness perception of their reviews by proposing a framework through the lens of attribution theory. Experimental methods were utilized to test our hypotheses. Our findings demonstrate the importance of tag function application as it further increases consumers’ product evaluation for popular products. We also found that different tag function appearances influence consumers’ cognitive biases in review helpfulness perception.
DescriptionLecture Notes in Business Information Processing, vol 328
Persistent Identifierhttp://hdl.handle.net/10722/260898
ISBN
Series/Report no.Lecture Notes in Business Information Processing ; v. 328

 

DC FieldValueLanguage
dc.contributor.authorBao, Z-
dc.contributor.authorLi, W-
dc.contributor.authorYin, P-
dc.contributor.authorChau, MCL-
dc.date.accessioned2018-09-14T08:49:12Z-
dc.date.available2018-09-14T08:49:12Z-
dc.date.issued2017-
dc.identifier.citationThe 16th Workshop on e-Business (WeB 2017): Digital transformation: challenges and opportunities, Seoul, Korea, 10 December 2017 Revised Selected Papers, p. 47-63-
dc.identifier.isbn978-3-319-99935-7-
dc.identifier.urihttp://hdl.handle.net/10722/260898-
dc.descriptionLecture Notes in Business Information Processing, vol 328-
dc.description.abstractSince online reviews have become an increasingly important information source for consumers to evaluate products during online shopping, many platforms started to adopt review mechanisms to maximize the value of such massive reviews. In recent years, the review tag function has been adopted in practices and leading the research of sentiment and opinion extraction techniques. However, the examination of its impact has been largely overlooked. In this paper, we specifically look into the effect of the tag function on the evaluation of highly-rated popular products and helpfulness perception of their reviews by proposing a framework through the lens of attribution theory. Experimental methods were utilized to test our hypotheses. Our findings demonstrate the importance of tag function application as it further increases consumers’ product evaluation for popular products. We also found that different tag function appearances influence consumers’ cognitive biases in review helpfulness perception.-
dc.languageeng-
dc.publisherSpringer.-
dc.relation.ispartofWorkshop on e-Business (WEB 2017)-
dc.relation.ispartofseriesLecture Notes in Business Information Processing ; v. 328-
dc.titleHow Does the Review Tag Function Benefit Highly-Rated Popular Products in Online Markets?-
dc.typeConference_Paper-
dc.identifier.emailChau, MCL: mchau@business.hku.hk-
dc.identifier.authorityChau, MCL=rp01051-
dc.identifier.doi10.1007/978-3-319-99936-4_5-
dc.identifier.hkuros291331-
dc.identifier.spage47-
dc.identifier.epage63-
dc.publisher.placeCham-

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