File Download

There are no files associated with this item.

  Links for fulltext
     (May Require Subscription)
Supplementary

Article: The Influence of Social Crowding on Brand Attachment

TitleThe Influence of Social Crowding on Brand Attachment
Authors
Issue Date2017
PublisherOxford University Press. The Journal's web site is located at http://jcr.oxfordjournals.org/
Citation
Journal of Consumer Research, 2017 How to Cite?
AbstractFeeling crowded in a shopping environment can decrease consumers’ evaluations of a product or service and lower customer satisfaction. However, the present research suggests that a crowded environment can sometimes have a positive impact on consumer behavior. Although feeling crowded motivates consumers to avoid interacting with others, it leads them to become more attached to brands as an alternative way of maintaining their basic need for belongingness. The effect does not occur (a) when the crowding environment is composed of familiar people (and, therefore, is not considered aversive); (b) when individuals have an interdependent self-construal (and consequently, high tolerance for crowdedness); (c) when people are accompanied by friends in the crowded environment; (d) when the social function of the brands is made salient; (e) when people have never used the brand before; or (f) when it is referred to as a general product rather than a specific brand.
Persistent Identifierhttp://hdl.handle.net/10722/246580
ISSN
2015 Impact Factor: 3.187
2015 SCImago Journal Rankings: 4.896

 

DC FieldValueLanguage
dc.contributor.authorHuang, XI-
dc.contributor.authorHuang, ZT-
dc.contributor.authorWyer, RS-
dc.date.accessioned2017-09-18T02:30:59Z-
dc.date.available2017-09-18T02:30:59Z-
dc.date.issued2017-
dc.identifier.citationJournal of Consumer Research, 2017-
dc.identifier.issn0093-5301-
dc.identifier.urihttp://hdl.handle.net/10722/246580-
dc.description.abstractFeeling crowded in a shopping environment can decrease consumers’ evaluations of a product or service and lower customer satisfaction. However, the present research suggests that a crowded environment can sometimes have a positive impact on consumer behavior. Although feeling crowded motivates consumers to avoid interacting with others, it leads them to become more attached to brands as an alternative way of maintaining their basic need for belongingness. The effect does not occur (a) when the crowding environment is composed of familiar people (and, therefore, is not considered aversive); (b) when individuals have an interdependent self-construal (and consequently, high tolerance for crowdedness); (c) when people are accompanied by friends in the crowded environment; (d) when the social function of the brands is made salient; (e) when people have never used the brand before; or (f) when it is referred to as a general product rather than a specific brand.-
dc.languageeng-
dc.publisherOxford University Press. The Journal's web site is located at http://jcr.oxfordjournals.org/-
dc.relation.ispartofJournal of Consumer Research-
dc.rightsPre-print: Journal Title] ©: [year] [owner as specified on the article] Published by Oxford University Press [on behalf of xxxxxx]. All rights reserved. Pre-print (Once an article is published, preprint notice should be amended to): This is an electronic version of an article published in [include the complete citation information for the final version of the Article as published in the print edition of the Journal.] Post-print: This is a pre-copy-editing, author-produced PDF of an article accepted for publication in [insert journal title] following peer review. The definitive publisher-authenticated version [insert complete citation information here] is available online at: xxxxxxx [insert URL that the author will receive upon publication here]. -
dc.titleThe Influence of Social Crowding on Brand Attachment-
dc.typeArticle-
dc.identifier.emailHuang, ZT: takhuang@hku.hk-
dc.identifier.authorityHuang, ZT=rp02245-
dc.identifier.doi10.1093/jcr/ucx087-
dc.identifier.hkuros275699-
dc.identifier.volume44-
dc.publisher.placeUnited Kingdom-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats