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Article: Zika-Virus-Related Photo Sharing on Pinterest and Instagram

TitleZika-Virus-Related Photo Sharing on Pinterest and Instagram
Authors
Keywordshealth communication
health education
social media
Zika virus disease
Issue Date2017
PublisherCambridge University Press (CUP): STM Journals. The Journal's web site is located at http://journals.cambridge.org/action/displayJournal?jid=DMP
Citation
Disaster Medicine and Public Health Preparedness, 2017, v. 11 n. 6, p. 656-659 How to Cite?
AbstractObjective Pinterest (San Francisco, CA) and Instagram (Menlo Park, CA) are 2 popular photo-sharing social media platforms among young individuals. We assessed differences between Instagram and Pinterest in relaying photographic information regarding Zika virus. Specifically, we investigated whether the percentage of Zika-virus-related photos with Spanish or Portuguese texts embedded therein was higher for Instagram than for Pinterest and whether the contents of Zika-virus-related photos shared on Pinterest were different from those shared on Instagram. Methods We retrieved and manually coded 616 Pinterest (key words: zika AND virus) and 616 Instagram (hashtag: #zikavirus) photos. Results Among the manually coded samples, 47% (290/616) of Pinterest photos and 23% (144/616) of Instagram photos were relevant to Zika virus. Words were embedded in 57% (164/290) of relevant Pinterest photos and all 144 relevant Instagram photos. Among the photos with embedded words, photos in Spanish or Portuguese were more prevalent on Instagram (77/144, 53%) than on Pinterest (14/164, 9%). There were more Zika-virus-related photos on Instagram than on Pinterest pertinent to Zika virus prevention (59/144, 41%, versus 41/290, 14%; P<0.0001), the effects of Zika virus on pregnancy (27/144, 19%, versus 32/290, 11%; P=0.04), and Zika-virus-associated deaths (4/144, 2%, versus 0/290, 0%; P=0.01). Conclusions Pinterest and Instagram are similar platforms for Zika virus prevention communication. (Disaster Med Public Health Preparedness. 2017;11:656-659) . Copyright © 2017 Society for Disaster Medicine and Public Health, Inc.
Persistent Identifierhttp://hdl.handle.net/10722/245908
ISSN
2017 Impact Factor: 1.22
2015 SCImago Journal Rankings: 0.274
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorFung, FICH-
dc.contributor.authorB, EB-
dc.contributor.authorGoff, E-
dc.contributor.authorM, LA-
dc.contributor.authorChan, KC-
dc.contributor.authorSaroha, N-
dc.contributor.authorDuke, CH-
dc.contributor.authorEr, ME-
dc.contributor.authorFu, KW-
dc.contributor.authorTse, TH-
dc.date.accessioned2017-09-18T02:19:00Z-
dc.date.available2017-09-18T02:19:00Z-
dc.date.issued2017-
dc.identifier.citationDisaster Medicine and Public Health Preparedness, 2017, v. 11 n. 6, p. 656-659-
dc.identifier.issn1935-7893-
dc.identifier.urihttp://hdl.handle.net/10722/245908-
dc.description.abstractObjective Pinterest (San Francisco, CA) and Instagram (Menlo Park, CA) are 2 popular photo-sharing social media platforms among young individuals. We assessed differences between Instagram and Pinterest in relaying photographic information regarding Zika virus. Specifically, we investigated whether the percentage of Zika-virus-related photos with Spanish or Portuguese texts embedded therein was higher for Instagram than for Pinterest and whether the contents of Zika-virus-related photos shared on Pinterest were different from those shared on Instagram. Methods We retrieved and manually coded 616 Pinterest (key words: zika AND virus) and 616 Instagram (hashtag: #zikavirus) photos. Results Among the manually coded samples, 47% (290/616) of Pinterest photos and 23% (144/616) of Instagram photos were relevant to Zika virus. Words were embedded in 57% (164/290) of relevant Pinterest photos and all 144 relevant Instagram photos. Among the photos with embedded words, photos in Spanish or Portuguese were more prevalent on Instagram (77/144, 53%) than on Pinterest (14/164, 9%). There were more Zika-virus-related photos on Instagram than on Pinterest pertinent to Zika virus prevention (59/144, 41%, versus 41/290, 14%; P<0.0001), the effects of Zika virus on pregnancy (27/144, 19%, versus 32/290, 11%; P=0.04), and Zika-virus-associated deaths (4/144, 2%, versus 0/290, 0%; P=0.01). Conclusions Pinterest and Instagram are similar platforms for Zika virus prevention communication. (Disaster Med Public Health Preparedness. 2017;11:656-659) . Copyright © 2017 Society for Disaster Medicine and Public Health, Inc.-
dc.languageeng-
dc.publisherCambridge University Press (CUP): STM Journals. The Journal's web site is located at http://journals.cambridge.org/action/displayJournal?jid=DMP-
dc.relation.ispartofDisaster Medicine and Public Health Preparedness-
dc.rightsDisaster Medicine and Public Health Preparedness. Copyright © Cambridge University Press (CUP): STM Journals.-
dc.subjecthealth communication-
dc.subjecthealth education-
dc.subjectsocial media-
dc.subjectZika virus disease-
dc.titleZika-Virus-Related Photo Sharing on Pinterest and Instagram-
dc.typeArticle-
dc.identifier.emailFu, KW: kwfu@hkucc.hku.hk-
dc.identifier.authorityFu, KW=rp00552-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1017/dmp.2017.23-
dc.identifier.pmid28330514-
dc.identifier.scopuseid_2-s2.0-85015934846-
dc.identifier.hkuros276076-
dc.identifier.volume11-
dc.identifier.issue6-
dc.identifier.spage656-
dc.identifier.epage659-
dc.identifier.isiWOS:000419879600006-
dc.publisher.placeUnited States-

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