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Article: Seller reputation: From word-of-mouth to centralized feedback

TitleSeller reputation: From word-of-mouth to centralized feedback
Authors
KeywordsCentralized feedback
Word-of-mouth
Reputation
E-Commerce
Issue Date2014
Citation
International Journal of Industrial Organization, 2014, v. 34, n. 1, p. 51-65 How to Cite?
AbstractReputation is one of the most important incentives for trade and cooperation. Using the complete selling history of 125,135 sellers on Eachnet.com (an eBay equivalent in China), we show that sellers with a longer successful selling record enjoyed more repeat business, reached more buyer regions, sold in more product categories, and had a higher completion rate even before Eachnet introduced a centralized feedback system. Since the centralized feedback system, the difference between reputable and non-reputable sellers has decreased in terms of repeat business but enlarged in terms of market expansion. These findings suggest that while reputation can facilitate trade through buyer experience and word-of-mouth, it is not as effective as centralized feedback. Our study also shows that, although completion rate and transaction price are the two outcomes most often examined in the literature, seller reputation is important for buyer clientele, market reach, business scope and market survival. © 2014 Elsevier B.V.
Persistent Identifierhttp://hdl.handle.net/10722/241902
ISSN
2017 Impact Factor: 0.743
2015 SCImago Journal Rankings: 1.085
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorCai, Hongbin-
dc.contributor.authorJin, Ginger Zhe-
dc.contributor.authorLiu, Chong-
dc.contributor.authorZhou, Li An-
dc.date.accessioned2017-06-23T01:56:04Z-
dc.date.available2017-06-23T01:56:04Z-
dc.date.issued2014-
dc.identifier.citationInternational Journal of Industrial Organization, 2014, v. 34, n. 1, p. 51-65-
dc.identifier.issn0167-7187-
dc.identifier.urihttp://hdl.handle.net/10722/241902-
dc.description.abstractReputation is one of the most important incentives for trade and cooperation. Using the complete selling history of 125,135 sellers on Eachnet.com (an eBay equivalent in China), we show that sellers with a longer successful selling record enjoyed more repeat business, reached more buyer regions, sold in more product categories, and had a higher completion rate even before Eachnet introduced a centralized feedback system. Since the centralized feedback system, the difference between reputable and non-reputable sellers has decreased in terms of repeat business but enlarged in terms of market expansion. These findings suggest that while reputation can facilitate trade through buyer experience and word-of-mouth, it is not as effective as centralized feedback. Our study also shows that, although completion rate and transaction price are the two outcomes most often examined in the literature, seller reputation is important for buyer clientele, market reach, business scope and market survival. © 2014 Elsevier B.V.-
dc.languageeng-
dc.relation.ispartofInternational Journal of Industrial Organization-
dc.subjectCentralized feedback-
dc.subjectWord-of-mouth-
dc.subjectReputation-
dc.subjectE-Commerce-
dc.titleSeller reputation: From word-of-mouth to centralized feedback-
dc.typeArticle-
dc.description.natureLink_to_subscribed_fulltext-
dc.identifier.doi10.1016/j.ijindorg.2014.03.002-
dc.identifier.scopuseid_2-s2.0-84901986923-
dc.identifier.volume34-
dc.identifier.issue1-
dc.identifier.spage51-
dc.identifier.epage65-
dc.identifier.isiWOS:000337922000007-

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