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Article: The effects of perceived enjoyment and perceived risks on trust formation and intentions to use online payment systems: New perspectives from an Arab country

TitleThe effects of perceived enjoyment and perceived risks on trust formation and intentions to use online payment systems: New perspectives from an Arab country
Authors
KeywordsOnline payment
Perceived enjoyment
Customer trust
Risk
Propensity to trust
Personal innovativeness
Familiarity
Intention to adopt
Kuwait
Third-party seals
Issue Date2016
Citation
Electronic Commerce Research and Applications, 2016, v. 19, p. 33-43 How to Cite?
Abstract© 2016 Elsevier B.V.Although there is a large body of research on trust in e-commerce, a crucial gap is that extant studies have not examined the role of perceived enjoyment on trust in the presence of risk perception in Arab countries. In this paper, an online trust model is presented that exhibits the impact of four external factors (personal innovativeness, propensity to trust, familiarity, and presence of third-party seals) on the intention to use an online payment via the mediation of three endogenous variables (enjoyment, risk, and customer trust). The data was collected from Kuwait, an Arab country, with a mixed of data collection survey methods of 150 online questionnaires and 200 paper-based questionnaires. The data was then analyzed using partial least squares (PLS) regression. The findings revealed that customer trust and enjoyment are two important drivers of the online payment adoption, which neutralized risk perceptions. This study discusses these results as well as research and a managerial perspectives that could assist in enhancing online payment acceptance in Kuwait.
Persistent Identifierhttp://hdl.handle.net/10722/233881
ISSN
2015 Impact Factor: 2.139
2015 SCImago Journal Rankings: 1.582

 

DC FieldValueLanguage
dc.contributor.authorRouibah, Kamel-
dc.contributor.authorLowry, Paul Benjamin-
dc.contributor.authorHwang, Yujong-
dc.date.accessioned2016-09-27T07:21:53Z-
dc.date.available2016-09-27T07:21:53Z-
dc.date.issued2016-
dc.identifier.citationElectronic Commerce Research and Applications, 2016, v. 19, p. 33-43-
dc.identifier.issn1567-4223-
dc.identifier.urihttp://hdl.handle.net/10722/233881-
dc.description.abstract© 2016 Elsevier B.V.Although there is a large body of research on trust in e-commerce, a crucial gap is that extant studies have not examined the role of perceived enjoyment on trust in the presence of risk perception in Arab countries. In this paper, an online trust model is presented that exhibits the impact of four external factors (personal innovativeness, propensity to trust, familiarity, and presence of third-party seals) on the intention to use an online payment via the mediation of three endogenous variables (enjoyment, risk, and customer trust). The data was collected from Kuwait, an Arab country, with a mixed of data collection survey methods of 150 online questionnaires and 200 paper-based questionnaires. The data was then analyzed using partial least squares (PLS) regression. The findings revealed that customer trust and enjoyment are two important drivers of the online payment adoption, which neutralized risk perceptions. This study discusses these results as well as research and a managerial perspectives that could assist in enhancing online payment acceptance in Kuwait.-
dc.languageeng-
dc.relation.ispartofElectronic Commerce Research and Applications-
dc.subjectOnline payment-
dc.subjectPerceived enjoyment-
dc.subjectCustomer trust-
dc.subjectRisk-
dc.subjectPropensity to trust-
dc.subjectPersonal innovativeness-
dc.subjectFamiliarity-
dc.subjectIntention to adopt-
dc.subjectKuwait-
dc.subjectThird-party seals-
dc.titleThe effects of perceived enjoyment and perceived risks on trust formation and intentions to use online payment systems: New perspectives from an Arab country-
dc.typeArticle-
dc.description.natureLink_to_subscribed_fulltext-
dc.identifier.doi10.1016/j.elerap.2016.07.001-
dc.identifier.scopuseid_2-s2.0-84982764448-
dc.identifier.volume19-
dc.identifier.spage33-
dc.identifier.epage43-

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