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Article: The CMC interactivity model: How interactivity enhances communication quality and process satisfaction in lean-media groups

TitleThe CMC interactivity model: How interactivity enhances communication quality and process satisfaction in lean-media groups
Authors
KeywordsInteractivity
Audience response systems
Ultra-lean interactivity
Ultra-lean interactive media
Large groups
CMC interactivity model (CMCIM)
Collaboration
Human-computer interaction (HCI)
Issue Date2009
Citation
Journal of Management Information Systems, 2009, v. 26, n. 1, p. 155-195 How to Cite?
AbstractProcess satisfaction is one important determinant of work group collaborative system adoption, continuance, and performance. We explicate the computermediated communication (CMC) interactivity model (CMCIM) to explain and predict how interactivity enhances communication quality that results in increased process satisfaction in CMC-supported work groups. We operationalize this model in the challenging context of very large groups using extremely lean CMC. We tested it with a rigorous field experiment and analyzed the results with the latest structural equation modeling techniques. Interactivity and communication quality dramatically improved for very large groups using highly lean CMC (audience response systems) over face-to-face groups. Moreover, CMC groups had fewer negative status effects and higher process satisfaction than face-to-face groups. The practical applications of lean CMC rival theoretical applications in importance because lean CMC is relatively inexpensive and requires minimal training and support compared to other media. The results may aid large global work group continuance, satisfaction, and performance in systems, product and strategy development, and other processes in which status effects and communication issues regularly have negative influences on outcomes. © 2009 M.E. Sharpe, Inc.
Persistent Identifierhttp://hdl.handle.net/10722/233797
ISSN
2015 Impact Factor: 3.025
2015 SCImago Journal Rankings: 3.036

 

DC FieldValueLanguage
dc.contributor.authorLowry, Paul-
dc.contributor.authorRomano, Nicholas-
dc.contributor.authorJenkins, Jeffrey-
dc.contributor.authorGuthrie, Randy-
dc.date.accessioned2016-09-27T07:21:40Z-
dc.date.available2016-09-27T07:21:40Z-
dc.date.issued2009-
dc.identifier.citationJournal of Management Information Systems, 2009, v. 26, n. 1, p. 155-195-
dc.identifier.issn0742-1222-
dc.identifier.urihttp://hdl.handle.net/10722/233797-
dc.description.abstractProcess satisfaction is one important determinant of work group collaborative system adoption, continuance, and performance. We explicate the computermediated communication (CMC) interactivity model (CMCIM) to explain and predict how interactivity enhances communication quality that results in increased process satisfaction in CMC-supported work groups. We operationalize this model in the challenging context of very large groups using extremely lean CMC. We tested it with a rigorous field experiment and analyzed the results with the latest structural equation modeling techniques. Interactivity and communication quality dramatically improved for very large groups using highly lean CMC (audience response systems) over face-to-face groups. Moreover, CMC groups had fewer negative status effects and higher process satisfaction than face-to-face groups. The practical applications of lean CMC rival theoretical applications in importance because lean CMC is relatively inexpensive and requires minimal training and support compared to other media. The results may aid large global work group continuance, satisfaction, and performance in systems, product and strategy development, and other processes in which status effects and communication issues regularly have negative influences on outcomes. © 2009 M.E. Sharpe, Inc.-
dc.languageeng-
dc.relation.ispartofJournal of Management Information Systems-
dc.subjectInteractivity-
dc.subjectAudience response systems-
dc.subjectUltra-lean interactivity-
dc.subjectUltra-lean interactive media-
dc.subjectLarge groups-
dc.subjectCMC interactivity model (CMCIM)-
dc.subjectCollaboration-
dc.subjectHuman-computer interaction (HCI)-
dc.titleThe CMC interactivity model: How interactivity enhances communication quality and process satisfaction in lean-media groups-
dc.typeArticle-
dc.description.natureLink_to_subscribed_fulltext-
dc.identifier.doi10.2753/MIS0742-1222260107-
dc.identifier.scopuseid_2-s2.0-69249098534-
dc.identifier.volume26-
dc.identifier.issue1-
dc.identifier.spage155-
dc.identifier.epage195-

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