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- Publisher Website: 10.2753/MIS0742-1222240408
- Scopus: eid_2-s2.0-44249091185
- WOS: WOS:000255135000009
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Article: Explaining and predicting the impact of branding alliances and web site quality on initial consumer trust of E-commerce web sites
Title | Explaining and predicting the impact of branding alliances and web site quality on initial consumer trust of E-commerce web sites |
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Authors | |
Keywords | Branding alliance Brand image Brand awareness Associative network model of memory Web site quality Trust Internet Information integration theory E-commerce |
Issue Date | 2008 |
Citation | Journal of Management Information Systems, 2008, v. 24, n. 4, p. 199-224 How to Cite? |
Abstract | Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere exposure effect can be leveraged to improve a Web site's brand image. We also extend information integration theory to explain how branding alliances are able to increase initial trust and transfer positive effects to Web sites. Testing of our model shows that the most important constructs for increasing initial trust in our experimental context are branding and Web site quality. Finally, we discuss future research ideas, limitations, implications, and ideas for practitioners. © 2008 M.E. Sharpe, Inc. |
Persistent Identifier | http://hdl.handle.net/10722/233787 |
ISSN | 2023 Impact Factor: 5.9 2023 SCImago Journal Rankings: 3.070 |
ISI Accession Number ID |
DC Field | Value | Language |
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dc.contributor.author | Lowry, Paul Benjamin | - |
dc.contributor.author | Vance, Anthony | - |
dc.contributor.author | Moody, Greg | - |
dc.contributor.author | Beckman, Bryan | - |
dc.contributor.author | Read, Aaron | - |
dc.date.accessioned | 2016-09-27T07:21:39Z | - |
dc.date.available | 2016-09-27T07:21:39Z | - |
dc.date.issued | 2008 | - |
dc.identifier.citation | Journal of Management Information Systems, 2008, v. 24, n. 4, p. 199-224 | - |
dc.identifier.issn | 0742-1222 | - |
dc.identifier.uri | http://hdl.handle.net/10722/233787 | - |
dc.description.abstract | Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere exposure effect can be leveraged to improve a Web site's brand image. We also extend information integration theory to explain how branding alliances are able to increase initial trust and transfer positive effects to Web sites. Testing of our model shows that the most important constructs for increasing initial trust in our experimental context are branding and Web site quality. Finally, we discuss future research ideas, limitations, implications, and ideas for practitioners. © 2008 M.E. Sharpe, Inc. | - |
dc.language | eng | - |
dc.relation.ispartof | Journal of Management Information Systems | - |
dc.subject | Branding alliance | - |
dc.subject | Brand image | - |
dc.subject | Brand awareness | - |
dc.subject | Associative network model of memory | - |
dc.subject | Web site quality | - |
dc.subject | Trust | - |
dc.subject | Internet | - |
dc.subject | Information integration theory | - |
dc.subject | E-commerce | - |
dc.title | Explaining and predicting the impact of branding alliances and web site quality on initial consumer trust of E-commerce web sites | - |
dc.type | Article | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.2753/MIS0742-1222240408 | - |
dc.identifier.scopus | eid_2-s2.0-44249091185 | - |
dc.identifier.volume | 24 | - |
dc.identifier.issue | 4 | - |
dc.identifier.spage | 199 | - |
dc.identifier.epage | 224 | - |
dc.identifier.isi | WOS:000255135000009 | - |
dc.identifier.issnl | 0742-1222 | - |