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Article: Explaining and predicting the impact of branding alliances and web site quality on initial consumer trust of E-commerce web sites

TitleExplaining and predicting the impact of branding alliances and web site quality on initial consumer trust of E-commerce web sites
Authors
KeywordsBranding alliance
Brand image
Brand awareness
Associative network model of memory
Web site quality
Trust
Internet
Information integration theory
E-commerce
Issue Date2008
Citation
Journal of Management Information Systems, 2008, v. 24, n. 4, p. 199-224 How to Cite?
AbstractTrust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere exposure effect can be leveraged to improve a Web site's brand image. We also extend information integration theory to explain how branding alliances are able to increase initial trust and transfer positive effects to Web sites. Testing of our model shows that the most important constructs for increasing initial trust in our experimental context are branding and Web site quality. Finally, we discuss future research ideas, limitations, implications, and ideas for practitioners. © 2008 M.E. Sharpe, Inc.
Persistent Identifierhttp://hdl.handle.net/10722/233787
ISSN
2015 Impact Factor: 3.025
2015 SCImago Journal Rankings: 3.036

 

DC FieldValueLanguage
dc.contributor.authorLowry, Paul Benjamin-
dc.contributor.authorVance, Anthony-
dc.contributor.authorMoody, Greg-
dc.contributor.authorBeckman, Bryan-
dc.contributor.authorRead, Aaron-
dc.date.accessioned2016-09-27T07:21:39Z-
dc.date.available2016-09-27T07:21:39Z-
dc.date.issued2008-
dc.identifier.citationJournal of Management Information Systems, 2008, v. 24, n. 4, p. 199-224-
dc.identifier.issn0742-1222-
dc.identifier.urihttp://hdl.handle.net/10722/233787-
dc.description.abstractTrust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere exposure effect can be leveraged to improve a Web site's brand image. We also extend information integration theory to explain how branding alliances are able to increase initial trust and transfer positive effects to Web sites. Testing of our model shows that the most important constructs for increasing initial trust in our experimental context are branding and Web site quality. Finally, we discuss future research ideas, limitations, implications, and ideas for practitioners. © 2008 M.E. Sharpe, Inc.-
dc.languageeng-
dc.relation.ispartofJournal of Management Information Systems-
dc.subjectBranding alliance-
dc.subjectBrand image-
dc.subjectBrand awareness-
dc.subjectAssociative network model of memory-
dc.subjectWeb site quality-
dc.subjectTrust-
dc.subjectInternet-
dc.subjectInformation integration theory-
dc.subjectE-commerce-
dc.titleExplaining and predicting the impact of branding alliances and web site quality on initial consumer trust of E-commerce web sites-
dc.typeArticle-
dc.description.natureLink_to_subscribed_fulltext-
dc.identifier.doi10.2753/MIS0742-1222240408-
dc.identifier.scopuseid_2-s2.0-44249091185-
dc.identifier.volume24-
dc.identifier.issue4-
dc.identifier.spage199-
dc.identifier.epage224-

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