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Conference Paper: First impressions with websites: The effect of the familiarity and credibility of corporate logos on perceived consumer swift trust of websites
Title | First impressions with websites: The effect of the familiarity and credibility of corporate logos on perceived consumer swift trust of websites |
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Authors | |
Issue Date | 2007 |
Citation | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 2007, v. 4553 LNCS, n. PART 4, p. 77-85 How to Cite? |
Abstract | The current study extends theory related to the truth effect and mere-exposure effect by detailing how increased familiarity with third-party vendor logos will increase consumer short-term trust in unfamiliar websites, based on short-term impressions. The study uses a controlled 254-participant experiment. The results indicate that familiarity with a third-party logo positively impacts the credibility and short-term (swift) trust of an unfamiliar website. Additionally, the study finds that credibility of a third-party logo positively impacts the swift trust a visitor has in a website. Overall, the study concludes that both familiarity and credibility of third-party logos positively impacts swift trust in consumer websites, and familiarity has a positive impact on increasing credibility. © Springer-Verlag Berlin Heidelberg 2007. |
Persistent Identifier | http://hdl.handle.net/10722/233780 |
ISSN | 2023 SCImago Journal Rankings: 0.606 |
DC Field | Value | Language |
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dc.contributor.author | Lowry, Paul Benjamin | - |
dc.contributor.author | Roberts, Tom L. | - |
dc.contributor.author | Higbee, Trevor | - |
dc.date.accessioned | 2016-09-27T07:21:38Z | - |
dc.date.available | 2016-09-27T07:21:38Z | - |
dc.date.issued | 2007 | - |
dc.identifier.citation | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 2007, v. 4553 LNCS, n. PART 4, p. 77-85 | - |
dc.identifier.issn | 0302-9743 | - |
dc.identifier.uri | http://hdl.handle.net/10722/233780 | - |
dc.description.abstract | The current study extends theory related to the truth effect and mere-exposure effect by detailing how increased familiarity with third-party vendor logos will increase consumer short-term trust in unfamiliar websites, based on short-term impressions. The study uses a controlled 254-participant experiment. The results indicate that familiarity with a third-party logo positively impacts the credibility and short-term (swift) trust of an unfamiliar website. Additionally, the study finds that credibility of a third-party logo positively impacts the swift trust a visitor has in a website. Overall, the study concludes that both familiarity and credibility of third-party logos positively impacts swift trust in consumer websites, and familiarity has a positive impact on increasing credibility. © Springer-Verlag Berlin Heidelberg 2007. | - |
dc.language | eng | - |
dc.relation.ispartof | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) | - |
dc.title | First impressions with websites: The effect of the familiarity and credibility of corporate logos on perceived consumer swift trust of websites | - |
dc.type | Conference_Paper | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.scopus | eid_2-s2.0-38149062887 | - |
dc.identifier.volume | 4553 LNCS | - |
dc.identifier.issue | PART 4 | - |
dc.identifier.spage | 77 | - |
dc.identifier.epage | 85 | - |
dc.identifier.eissn | 1611-3349 | - |
dc.identifier.issnl | 0302-9743 | - |