File Download

There are no files associated with this item.

  Links for fulltext
     (May Require Subscription)
Supplementary

Conference Paper: First impressions with websites: The effect of the familiarity and credibility of corporate logos on perceived consumer swift trust of websites

TitleFirst impressions with websites: The effect of the familiarity and credibility of corporate logos on perceived consumer swift trust of websites
Authors
Issue Date2007
Citation
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 2007, v. 4553 LNCS, n. PART 4, p. 77-85 How to Cite?
AbstractThe current study extends theory related to the truth effect and mere-exposure effect by detailing how increased familiarity with third-party vendor logos will increase consumer short-term trust in unfamiliar websites, based on short-term impressions. The study uses a controlled 254-participant experiment. The results indicate that familiarity with a third-party logo positively impacts the credibility and short-term (swift) trust of an unfamiliar website. Additionally, the study finds that credibility of a third-party logo positively impacts the swift trust a visitor has in a website. Overall, the study concludes that both familiarity and credibility of third-party logos positively impacts swift trust in consumer websites, and familiarity has a positive impact on increasing credibility. © Springer-Verlag Berlin Heidelberg 2007.
Persistent Identifierhttp://hdl.handle.net/10722/233780
ISSN
2005 Impact Factor: 0.402
2015 SCImago Journal Rankings: 0.252

 

DC FieldValueLanguage
dc.contributor.authorLowry, Paul Benjamin-
dc.contributor.authorRoberts, Tom L.-
dc.contributor.authorHigbee, Trevor-
dc.date.accessioned2016-09-27T07:21:38Z-
dc.date.available2016-09-27T07:21:38Z-
dc.date.issued2007-
dc.identifier.citationLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 2007, v. 4553 LNCS, n. PART 4, p. 77-85-
dc.identifier.issn0302-9743-
dc.identifier.urihttp://hdl.handle.net/10722/233780-
dc.description.abstractThe current study extends theory related to the truth effect and mere-exposure effect by detailing how increased familiarity with third-party vendor logos will increase consumer short-term trust in unfamiliar websites, based on short-term impressions. The study uses a controlled 254-participant experiment. The results indicate that familiarity with a third-party logo positively impacts the credibility and short-term (swift) trust of an unfamiliar website. Additionally, the study finds that credibility of a third-party logo positively impacts the swift trust a visitor has in a website. Overall, the study concludes that both familiarity and credibility of third-party logos positively impacts swift trust in consumer websites, and familiarity has a positive impact on increasing credibility. © Springer-Verlag Berlin Heidelberg 2007.-
dc.languageeng-
dc.relation.ispartofLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)-
dc.titleFirst impressions with websites: The effect of the familiarity and credibility of corporate logos on perceived consumer swift trust of websites-
dc.typeConference_Paper-
dc.description.natureLink_to_subscribed_fulltext-
dc.identifier.scopuseid_2-s2.0-38149062887-
dc.identifier.volume4553 LNCS-
dc.identifier.issuePART 4-
dc.identifier.spage77-
dc.identifier.epage85-
dc.identifier.eissn1611-3349-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats