File Download

There are no files associated with this item.

  Links for fulltext
     (May Require Subscription)
Supplementary

Article: The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China

TitleThe effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China
Authors
KeywordsHigh-tech alliances
New product performance
Marketing resources
Technology resources
Issue Date2012
Citation
Industrial Marketing Management, 2012, v. 41, n. 3, p. 469-480 How to Cite?
AbstractThis paper examines two research questions: (1) how do strategic alliance resources influence new product outcomes, and (2) how do these effects differ under different NPD process characteristics. By integrating resource-based view and coordination literature, the authors argue that both marketing and technology resources demonstrate independent and interactive effects on new product innovativeness, speed to market, and market performance. Further, the individual effects of marketing and technology resources are moderated by the process characteristics of partner interdependence, while the interactive effect between marketing and technology resources is moderated by the development process characteristic of task interdependence. Using primary dyadic data collected from 142 international high-tech strategic alliances in China, we test and find general support for these arguments. The results provide significant theoretical implications for a variety of research streams, as well as managerial implications for strategic alliances with Chinese firms. © 2011 Elsevier Inc.
Persistent Identifierhttp://hdl.handle.net/10722/230892
ISSN
2015 Impact Factor: 1.93
2015 SCImago Journal Rankings: 1.413

 

DC FieldValueLanguage
dc.contributor.authorMa, Chaoqun-
dc.contributor.authorYang, Zhi-
dc.contributor.authorYao, Zheng-
dc.contributor.authorFisher, Greg-
dc.contributor.authorFang, Eric Er-
dc.date.accessioned2016-09-01T06:07:05Z-
dc.date.available2016-09-01T06:07:05Z-
dc.date.issued2012-
dc.identifier.citationIndustrial Marketing Management, 2012, v. 41, n. 3, p. 469-480-
dc.identifier.issn0019-8501-
dc.identifier.urihttp://hdl.handle.net/10722/230892-
dc.description.abstractThis paper examines two research questions: (1) how do strategic alliance resources influence new product outcomes, and (2) how do these effects differ under different NPD process characteristics. By integrating resource-based view and coordination literature, the authors argue that both marketing and technology resources demonstrate independent and interactive effects on new product innovativeness, speed to market, and market performance. Further, the individual effects of marketing and technology resources are moderated by the process characteristics of partner interdependence, while the interactive effect between marketing and technology resources is moderated by the development process characteristic of task interdependence. Using primary dyadic data collected from 142 international high-tech strategic alliances in China, we test and find general support for these arguments. The results provide significant theoretical implications for a variety of research streams, as well as managerial implications for strategic alliances with Chinese firms. © 2011 Elsevier Inc.-
dc.languageeng-
dc.relation.ispartofIndustrial Marketing Management-
dc.subjectHigh-tech alliances-
dc.subjectNew product performance-
dc.subjectMarketing resources-
dc.subjectTechnology resources-
dc.titleThe effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China-
dc.typeArticle-
dc.description.natureLink_to_subscribed_fulltext-
dc.identifier.doi10.1016/j.indmarman.2011.04.001-
dc.identifier.scopuseid_2-s2.0-84859445292-
dc.identifier.volume41-
dc.identifier.issue3-
dc.identifier.spage469-
dc.identifier.epage480-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats