File Download

There are no files associated with this item.

  Links for fulltext
     (May Require Subscription)
Supplementary

Article: Influence of customer participation on creating and sharing of new product value

TitleInfluence of customer participation on creating and sharing of new product value
Authors
KeywordsInstitutional arrangement
Dependence
Innovation
Equity
Relationship marketing
New product development
Customer participation
Issue Date2008
Citation
Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 322-336 How to Cite?
AbstractThis research applies an institutional arrangement perspective to develop an end-to-end model for the interaction between customers and upstream suppliers to develop a new product to understand how new product value is created and shared. The model is empirically tested by collecting primary data from 188 manufacturers across different industries. The research demonstrates that customer participation affects new product value creation by improving the effectiveness of the new product development process by enhancing information sharing and customer-supplier coordination and by increasing the level of customer and supplier specific investments in the product development effort. In addition, increasing the formalization of the customer participation process enhances both customer and supplier relationship-specific investments in the new product development process. The impact of customer participation on the customer's share of the new product value pie is more complex then is first apparent. Based on the dependence and equity perspectives the results suggest that exchange partners' power (relative dependence) positively influences a partner's ability to capture new product value, but this power is offset by a desire of exchange partners to ensure the distribution of value is "fair" and reflects each party's contribution to the value creation. © 2007 Academy of Marketing Science.
Persistent Identifierhttp://hdl.handle.net/10722/230821
ISSN
2015 Impact Factor: 3.744
2015 SCImago Journal Rankings: 3.861

 

DC FieldValueLanguage
dc.contributor.authorFang, Eric-
dc.contributor.authorPalmatier, Robert W.-
dc.contributor.authorEvans, Kenneth R.-
dc.date.accessioned2016-09-01T06:06:53Z-
dc.date.available2016-09-01T06:06:53Z-
dc.date.issued2008-
dc.identifier.citationJournal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 322-336-
dc.identifier.issn0092-0703-
dc.identifier.urihttp://hdl.handle.net/10722/230821-
dc.description.abstractThis research applies an institutional arrangement perspective to develop an end-to-end model for the interaction between customers and upstream suppliers to develop a new product to understand how new product value is created and shared. The model is empirically tested by collecting primary data from 188 manufacturers across different industries. The research demonstrates that customer participation affects new product value creation by improving the effectiveness of the new product development process by enhancing information sharing and customer-supplier coordination and by increasing the level of customer and supplier specific investments in the product development effort. In addition, increasing the formalization of the customer participation process enhances both customer and supplier relationship-specific investments in the new product development process. The impact of customer participation on the customer's share of the new product value pie is more complex then is first apparent. Based on the dependence and equity perspectives the results suggest that exchange partners' power (relative dependence) positively influences a partner's ability to capture new product value, but this power is offset by a desire of exchange partners to ensure the distribution of value is "fair" and reflects each party's contribution to the value creation. © 2007 Academy of Marketing Science.-
dc.languageeng-
dc.relation.ispartofJournal of the Academy of Marketing Science-
dc.subjectInstitutional arrangement-
dc.subjectDependence-
dc.subjectInnovation-
dc.subjectEquity-
dc.subjectRelationship marketing-
dc.subjectNew product development-
dc.subjectCustomer participation-
dc.titleInfluence of customer participation on creating and sharing of new product value-
dc.typeArticle-
dc.description.natureLink_to_subscribed_fulltext-
dc.identifier.doi10.1007/s11747-007-0082-9-
dc.identifier.scopuseid_2-s2.0-48849095664-
dc.identifier.volume36-
dc.identifier.issue3-
dc.identifier.spage322-
dc.identifier.epage336-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats