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Book: Social Media in Rural China: Social Networks and Moral Frameworks

TitleSocial Media in Rural China: Social Networks and Moral Frameworks
Authors
Issue Date2016
PublisherUCL Press
Citation
McDonald, T. Social Media in Rural China: Social Networks and Moral Frameworks. London: UCL Press. 2016 How to Cite?
AbstractChina’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.
Persistent Identifierhttp://hdl.handle.net/10722/226607
ISBN
Series/Report no.Why we post

 

DC FieldValueLanguage
dc.contributor.authorMcDonald, T-
dc.date.accessioned2016-06-17T07:45:10Z-
dc.date.available2016-06-17T07:45:10Z-
dc.date.issued2016-
dc.identifier.citationMcDonald, T. Social Media in Rural China: Social Networks and Moral Frameworks. London: UCL Press. 2016-
dc.identifier.isbn978-1-910634-67-7-
dc.identifier.urihttp://hdl.handle.net/10722/226607-
dc.description.abstractChina’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.-
dc.languageeng-
dc.publisherUCL Press-
dc.relation.ispartofseriesWhy we post-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.titleSocial Media in Rural China: Social Networks and Moral Frameworks-
dc.typeBook-
dc.identifier.emailMcDonald, T: mcdonald@hku.hk-
dc.identifier.authorityMcDonald, T=rp02060-
dc.description.naturepublished_or_final_version-
dc.identifier.hkuros258443-
dc.identifier.spage1-
dc.identifier.epage219-
dc.publisher.placeLondon-

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