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Book Chapter: Bringing Media Literacy Education into the School Curriculum: A Trilevel Adoption of Innovation Model

TitleBringing Media Literacy Education into the School Curriculum: A Trilevel Adoption of Innovation Model
Authors
Issue Date2016
PublisherSpringer Singapore
Citation
Bringing Media Literacy Education into the School Curriculum: A Trilevel Adoption of Innovation Model. In Cheung, CK [Ed.], Media Literacy Education in China, p. 31-45. Singapore: Springer Singapore, 2016 How to Cite?
AbstractThis study views media literacy education as an educational innovation and examines what factors affect the adoption of media education in secondary schools in Hong Kong. Diffusion of innovations and the sociology of consumer behavior constitute the theoretical foundation of this study. Findings indicate that although teachers are important agents in the adoption of a media literacy education initiative, they are also under school resource constraints and affected by the social climate of education reform. This study further develops the theory of diffusion of innovations by adding the societal factor into the traditional model. It proposes a holistic innovation adoption model in which individual, organizational, and societal factors all contribute to the adoption of media literacy education in Hong Kong schools.
Persistent Identifierhttp://hdl.handle.net/10722/223314
ISBN

 

DC FieldValueLanguage
dc.contributor.authorLee, AYL-
dc.contributor.authorCheung, CK-
dc.contributor.authorCheung, M-
dc.date.accessioned2016-02-23T01:56:47Z-
dc.date.available2016-02-23T01:56:47Z-
dc.date.issued2016-
dc.identifier.citationBringing Media Literacy Education into the School Curriculum: A Trilevel Adoption of Innovation Model. In Cheung, CK [Ed.], Media Literacy Education in China, p. 31-45. Singapore: Springer Singapore, 2016-
dc.identifier.isbn9789811000430-
dc.identifier.urihttp://hdl.handle.net/10722/223314-
dc.description.abstractThis study views media literacy education as an educational innovation and examines what factors affect the adoption of media education in secondary schools in Hong Kong. Diffusion of innovations and the sociology of consumer behavior constitute the theoretical foundation of this study. Findings indicate that although teachers are important agents in the adoption of a media literacy education initiative, they are also under school resource constraints and affected by the social climate of education reform. This study further develops the theory of diffusion of innovations by adding the societal factor into the traditional model. It proposes a holistic innovation adoption model in which individual, organizational, and societal factors all contribute to the adoption of media literacy education in Hong Kong schools.-
dc.languageeng-
dc.publisherSpringer Singapore-
dc.relation.ispartofMedia Literacy Education in China-
dc.titleBringing Media Literacy Education into the School Curriculum: A Trilevel Adoption of Innovation Model-
dc.typeBook_Chapter-
dc.identifier.emailCheung, CK: cheungck@hkucc.hku.hk-
dc.identifier.authorityCheung, CK=rp00895-
dc.identifier.doi10.1007/978-981-10-0045-4_3-
dc.identifier.hkuros256938-
dc.identifier.spage31-
dc.identifier.epage45-
dc.publisher.placeSingapore-

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