File Download
There are no files associated with this item.
Links for fulltext
(May Require Subscription)
- Publisher Website: 10.4337/qmjip.2015.02.02
- Scopus: eid_2-s2.0-84947914962
- WOS: WOS:000353934200003
- Find via
Supplementary
- Citations:
- Appears in Collections:
Article: Have a break and the changing demands of trade mark registration
Title | Have a break and the changing demands of trade mark registration |
---|---|
Authors | |
Keywords | Slogans Trade mark directive (2008/ 95/EC) Specsavers international healthcare Ltd v Asda Stores Ltd (Case C-252/12) (2013) HAVE A BREAK trade Mark (1993) Public interest Trade mark registration Société des produits Nestlé v Mars UK Ltd (Case C-353/03) (2005) |
Issue Date | 2015 |
Citation | Queen Mary Journal of Intellectual Property, 2015, v. 5, n. 2, p. 132-156 How to Cite? |
Abstract | © 2015 Edward Elgar Publishing Ltd. This article explores, from the point of view of both law and linguistics, how far the application and effect of the law of registered trade marks is shaped not only by legislative initiative but also by changing consumer behaviour and the shifting linguistic currency of the particular signs used (or proposed for use) as marks. It does so by focusing on the thirty-year campaign to register HAVE A BREAK for a chocolate bar, marketed as ‘KitKat’. It considers the changing approach of courts both to inherent distinctiveness and to distinctiveness acquired through use. It also considers the relationship between the average consumer test for distinctiveness and the public interest in leaving certain signs free. It suggests that while the present trade mark regime is open to the registration of slogans, it is not clear that courts have sufficiently considered the public interest implications of increasing trade mark protection in this way. |
Persistent Identifier | http://hdl.handle.net/10722/222700 |
ISSN | 2023 Impact Factor: 0.4 2023 SCImago Journal Rankings: 0.159 |
ISI Accession Number ID |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Davis, Jennifer | - |
dc.contributor.author | Durant, Alan | - |
dc.date.accessioned | 2016-01-19T03:37:02Z | - |
dc.date.available | 2016-01-19T03:37:02Z | - |
dc.date.issued | 2015 | - |
dc.identifier.citation | Queen Mary Journal of Intellectual Property, 2015, v. 5, n. 2, p. 132-156 | - |
dc.identifier.issn | 2045-9807 | - |
dc.identifier.uri | http://hdl.handle.net/10722/222700 | - |
dc.description.abstract | © 2015 Edward Elgar Publishing Ltd. This article explores, from the point of view of both law and linguistics, how far the application and effect of the law of registered trade marks is shaped not only by legislative initiative but also by changing consumer behaviour and the shifting linguistic currency of the particular signs used (or proposed for use) as marks. It does so by focusing on the thirty-year campaign to register HAVE A BREAK for a chocolate bar, marketed as ‘KitKat’. It considers the changing approach of courts both to inherent distinctiveness and to distinctiveness acquired through use. It also considers the relationship between the average consumer test for distinctiveness and the public interest in leaving certain signs free. It suggests that while the present trade mark regime is open to the registration of slogans, it is not clear that courts have sufficiently considered the public interest implications of increasing trade mark protection in this way. | - |
dc.language | eng | - |
dc.relation.ispartof | Queen Mary Journal of Intellectual Property | - |
dc.subject | Slogans | - |
dc.subject | Trade mark directive (2008/ 95/EC) | - |
dc.subject | Specsavers international healthcare Ltd v Asda Stores Ltd (Case C-252/12) (2013) | - |
dc.subject | HAVE A BREAK trade Mark (1993) | - |
dc.subject | Public interest | - |
dc.subject | Trade mark registration | - |
dc.subject | Société des produits Nestlé v Mars UK Ltd (Case C-353/03) (2005) | - |
dc.title | Have a break and the changing demands of trade mark registration | - |
dc.type | Article | - |
dc.description.nature | link_to_subscribed_fulltext | - |
dc.identifier.doi | 10.4337/qmjip.2015.02.02 | - |
dc.identifier.scopus | eid_2-s2.0-84947914962 | - |
dc.identifier.volume | 5 | - |
dc.identifier.issue | 2 | - |
dc.identifier.spage | 132 | - |
dc.identifier.epage | 156 | - |
dc.identifier.eissn | 2045-9815 | - |
dc.identifier.isi | WOS:000353934200003 | - |
dc.identifier.issnl | 2045-9807 | - |