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Article: Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking

TitleShow Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
Authors
Issue Date2013
PublisherOxford University Press. The Journal's web site is located at http://jcr.oxfordjournals.org/
Citation
Journal of Consumer Research, 2013, v. 40 n. 1, p. 122-135 How to Cite?
AbstractThis research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable financial opportunities. These daring proclivities do not appear driven by impaired affect or self-esteem. Rather, interpersonal rejection exacerbates financial risk-taking by heightening the instrumentality of money (as a substitute for popularity) to obtain benefits in life. Invariably, the quest for wealth that ensues tends to adopt a riskier but potentially more lucrative road. The article concludes by discussing the implications of its findings. for behavioral research as well as for societal and individual welfare.
Persistent Identifierhttp://hdl.handle.net/10722/218916
ISSN
2015 Impact Factor: 3.187
2015 SCImago Journal Rankings: 4.896

 

DC FieldValueLanguage
dc.contributor.authorDuclos, R-
dc.contributor.authorWan, WE-
dc.contributor.authorJiang, YW-
dc.date.accessioned2015-09-18T07:00:57Z-
dc.date.available2015-09-18T07:00:57Z-
dc.date.issued2013-
dc.identifier.citationJournal of Consumer Research, 2013, v. 40 n. 1, p. 122-135-
dc.identifier.issn0093-5301-
dc.identifier.urihttp://hdl.handle.net/10722/218916-
dc.description.abstractThis research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable financial opportunities. These daring proclivities do not appear driven by impaired affect or self-esteem. Rather, interpersonal rejection exacerbates financial risk-taking by heightening the instrumentality of money (as a substitute for popularity) to obtain benefits in life. Invariably, the quest for wealth that ensues tends to adopt a riskier but potentially more lucrative road. The article concludes by discussing the implications of its findings. for behavioral research as well as for societal and individual welfare.-
dc.languageeng-
dc.publisherOxford University Press. The Journal's web site is located at http://jcr.oxfordjournals.org/-
dc.relation.ispartofJournal of Consumer Research-
dc.titleShow Me the Honey! Effects of Social Exclusion on Financial Risk-Taking-
dc.typeArticle-
dc.identifier.emailWan, WE: ewan@business.hku.hk-
dc.identifier.authorityWan, WE=rp01105-
dc.identifier.doi10.1086/668900-
dc.identifier.hkuros250373-
dc.identifier.volume40-
dc.identifier.issue1-
dc.identifier.spage122-
dc.identifier.epage135-
dc.publisher.placeUnited Kingdom-

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