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Conference Paper: Dynamics of consumer demand for proprietary software in the presence of open source software

TitleDynamics of consumer demand for proprietary software in the presence of open source software
Authors
Issue Date2015
Citation
The 37th Annual INFORMS Marketing Science Conference, Baltimore, MD., 18-20 June 2015. How to Cite?
AbstractOver the last two decades, the software industry has witnessed the outstanding growth and adoption of the Open Source Software (OSS). Industry analysts claim that the market share of Proprietary Software (PS) has been shrinking because of the competitive pressure from OSS. Nevertheless, many PS vendors, such as IBM, Oracle, etc., are surprisingly active participants in OSS development and community, which could be particularly instrumental in helping their PS sales. Therefore, it remains largely unclear as to the net impact of OSS entry on the demand for PS. The resolution to this central tension in the extant literature has immense theoretical implications for the research on competitive rivalry as well as managerial implications for PS vendors regarding their product and pricing strategies. To …
Persistent Identifierhttp://hdl.handle.net/10722/215493

 

DC FieldValueLanguage
dc.contributor.authorWang, Y-
dc.contributor.authorKathuria, A-
dc.contributor.authorKonsynski, B-
dc.date.accessioned2015-08-21T13:27:52Z-
dc.date.available2015-08-21T13:27:52Z-
dc.date.issued2015-
dc.identifier.citationThe 37th Annual INFORMS Marketing Science Conference, Baltimore, MD., 18-20 June 2015.-
dc.identifier.urihttp://hdl.handle.net/10722/215493-
dc.description.abstractOver the last two decades, the software industry has witnessed the outstanding growth and adoption of the Open Source Software (OSS). Industry analysts claim that the market share of Proprietary Software (PS) has been shrinking because of the competitive pressure from OSS. Nevertheless, many PS vendors, such as IBM, Oracle, etc., are surprisingly active participants in OSS development and community, which could be particularly instrumental in helping their PS sales. Therefore, it remains largely unclear as to the net impact of OSS entry on the demand for PS. The resolution to this central tension in the extant literature has immense theoretical implications for the research on competitive rivalry as well as managerial implications for PS vendors regarding their product and pricing strategies. To …-
dc.languageeng-
dc.relation.ispartofISMS Marketing Science Conference 2015-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.titleDynamics of consumer demand for proprietary software in the presence of open source software-
dc.typeConference_Paper-
dc.identifier.emailKathuria, A: kathuria@hku.hk-
dc.identifier.authorityKathuria, A=rp01616-
dc.description.naturepostprint-
dc.identifier.hkuros247496-

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