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Article: Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market

TitleStrategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market
Authors
KeywordsAttention-based view
Strategic orientation
Differentiation capability
International joint ventures
China
Issue Date2014
PublisherAmerican Marketing Association. The Journal's web site is located at http://journals.sagepub.com/home/jiga
Citation
Journal of International Marketing, 2014, v. 22 n. 3, p. 30-49 How to Cite?
AbstractThis article examines how strategic orientation and foreign parent control jointly affect differentiation capability building of international joint ventures (IJVs) in an emerging market. With a multisource data set of 156 IJVs in China, the authors find that technology and customer orientations have a positive effect on IJV differentiation capability and that such effects are contingent on foreign parent control. Technology orientation leads to stronger differentiation capability when foreign equity control is higher or operational control is greater. In contrast, customer orientation is more beneficial for differentiation capability building when foreign operational control is lower or social control is greater.
Persistent Identifierhttp://hdl.handle.net/10722/214716
ISSN
2017 Impact Factor: 3.6
2015 SCImago Journal Rankings: 2.157
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorChen, X-
dc.contributor.authorChen, AX-
dc.contributor.authorZhou, KZ-
dc.date.accessioned2015-08-21T11:52:32Z-
dc.date.available2015-08-21T11:52:32Z-
dc.date.issued2014-
dc.identifier.citationJournal of International Marketing, 2014, v. 22 n. 3, p. 30-49-
dc.identifier.issn1069-031X-
dc.identifier.urihttp://hdl.handle.net/10722/214716-
dc.description.abstractThis article examines how strategic orientation and foreign parent control jointly affect differentiation capability building of international joint ventures (IJVs) in an emerging market. With a multisource data set of 156 IJVs in China, the authors find that technology and customer orientations have a positive effect on IJV differentiation capability and that such effects are contingent on foreign parent control. Technology orientation leads to stronger differentiation capability when foreign equity control is higher or operational control is greater. In contrast, customer orientation is more beneficial for differentiation capability building when foreign operational control is lower or social control is greater.-
dc.languageeng-
dc.publisherAmerican Marketing Association. The Journal's web site is located at http://journals.sagepub.com/home/jiga-
dc.relation.ispartofJournal of International Marketing-
dc.rightsJournal of International Marketing. Copyright © American Marketing Association.-
dc.subjectAttention-based view-
dc.subjectStrategic orientation-
dc.subjectDifferentiation capability-
dc.subjectInternational joint ventures-
dc.subjectChina-
dc.titleStrategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market-
dc.typeArticle-
dc.identifier.emailZhou, KZ: kevinz@hkucc.hku.hk-
dc.identifier.authorityZhou, KZ=rp01127-
dc.description.naturelink_to_OA_fulltext-
dc.identifier.doi10.1509/jim.13.0013-
dc.identifier.scopuseid_2-s2.0-84912106752-
dc.identifier.hkuros249348-
dc.identifier.volume22-
dc.identifier.issue3-
dc.identifier.spage30-
dc.identifier.epage49-
dc.identifier.isiWOS:000342188900002-
dc.publisher.placeUnited States-

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