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Conference Paper: New service model based on present biased preferences

TitleNew service model based on present biased preferences
Authors
KeywordsGoal setting
Present-biased preferences
Mental accounting
E-commerce
Issue Date2015
Citation
The 19th Pacific Asia Conference on Information Systems (PACIS 2015), Singapore, 5-9 July 2015. How to Cite?
AbstractNew goal-setting service models betting on consumers not fulfilling their obligations in the future, a human tendency identified and supported in economics and marketing literature, have been proliferating recently. Of critical interest is whether these new service models generate a higher profit than the traditional retailer model. Our research shows that consumers’ valuation of the underlying product or service, how naïve consumers are in believing meeting the requirement in the future (i.e., their present-biased preferences), and how differently consumers treat losses versus gains (i.e., the mental account effect) are three key factors affecting the profitability of these new service models.
Persistent Identifierhttp://hdl.handle.net/10722/213650

 

DC FieldValueLanguage
dc.contributor.authorYang, YC-
dc.contributor.authorDing, C-
dc.contributor.authorCheng, HK-
dc.date.accessioned2015-08-11T02:22:17Z-
dc.date.available2015-08-11T02:22:17Z-
dc.date.issued2015-
dc.identifier.citationThe 19th Pacific Asia Conference on Information Systems (PACIS 2015), Singapore, 5-9 July 2015.-
dc.identifier.urihttp://hdl.handle.net/10722/213650-
dc.description.abstractNew goal-setting service models betting on consumers not fulfilling their obligations in the future, a human tendency identified and supported in economics and marketing literature, have been proliferating recently. Of critical interest is whether these new service models generate a higher profit than the traditional retailer model. Our research shows that consumers’ valuation of the underlying product or service, how naïve consumers are in believing meeting the requirement in the future (i.e., their present-biased preferences), and how differently consumers treat losses versus gains (i.e., the mental account effect) are three key factors affecting the profitability of these new service models.-
dc.languageeng-
dc.relation.ispartofPacific Asia Conference on Information Systems-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectGoal setting-
dc.subjectPresent-biased preferences-
dc.subjectMental accounting-
dc.subjectE-commerce-
dc.titleNew service model based on present biased preferences-
dc.typeConference_Paper-
dc.identifier.emailDing, C: chaoding@hku.hk-
dc.identifier.authorityDing, C=rp01952-
dc.description.naturepostprint-
dc.identifier.hkuros248105-

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