File Download

There are no files associated with this item.

  Links for fulltext
     (May Require Subscription)
Supplementary

Article: Advertising and Firm Risk: A Study of the Restaurant Industry

TitleAdvertising and Firm Risk: A Study of the Restaurant Industry
Authors
Keywordstotal risk
systematic risk
Restaurant
hospitality
equity risk
advertising
unsystematic risk
Issue Date2013
Citation
Journal of Travel and Tourism Marketing, 2013, v. 30, n. 5, p. 455-470 How to Cite?
AbstractIncorporating recent calls for understanding firm equity risk in relation to a firm's marketing efforts, this study examined the impacts of firm-level advertising spending on firm equity risk with publicly listed firms in the restaurant industry-a key hospitality industry. This study hypothesized and tested the effects of firm-level advertising expenditures on different types of firm equity risk (i.e., total, systematic, and unsystematic risk). Unlike previous empirical findings, we found that an increase in advertising expenditures significantly increased total and unsystematic risk of sampled restaurant firms. The findings provide new insights into the effects of advertising on firm equity risk in the literature, and important theoretical and managerial implications for restaurant firms. © 2013 Copyright Taylor & Francis Group, LLC.
Persistent Identifierhttp://hdl.handle.net/10722/213325
ISSN
2015 Impact Factor: 1.741
2015 SCImago Journal Rankings: 1.280

 

DC FieldValueLanguage
dc.contributor.authorKim, YongHee H.-
dc.contributor.authorKim, MinChung C.-
dc.contributor.authorO'Neill, John W.-
dc.date.accessioned2015-07-28T04:06:53Z-
dc.date.available2015-07-28T04:06:53Z-
dc.date.issued2013-
dc.identifier.citationJournal of Travel and Tourism Marketing, 2013, v. 30, n. 5, p. 455-470-
dc.identifier.issn1054-8408-
dc.identifier.urihttp://hdl.handle.net/10722/213325-
dc.description.abstractIncorporating recent calls for understanding firm equity risk in relation to a firm's marketing efforts, this study examined the impacts of firm-level advertising spending on firm equity risk with publicly listed firms in the restaurant industry-a key hospitality industry. This study hypothesized and tested the effects of firm-level advertising expenditures on different types of firm equity risk (i.e., total, systematic, and unsystematic risk). Unlike previous empirical findings, we found that an increase in advertising expenditures significantly increased total and unsystematic risk of sampled restaurant firms. The findings provide new insights into the effects of advertising on firm equity risk in the literature, and important theoretical and managerial implications for restaurant firms. © 2013 Copyright Taylor & Francis Group, LLC.-
dc.languageeng-
dc.relation.ispartofJournal of Travel and Tourism Marketing-
dc.subjecttotal risk-
dc.subjectsystematic risk-
dc.subjectRestaurant-
dc.subjecthospitality-
dc.subjectequity risk-
dc.subjectadvertising-
dc.subjectunsystematic risk-
dc.titleAdvertising and Firm Risk: A Study of the Restaurant Industry-
dc.typeArticle-
dc.description.natureLink_to_subscribed_fulltext-
dc.identifier.doi10.1080/10548408.2013.803392-
dc.identifier.scopuseid_2-s2.0-84880593284-
dc.identifier.volume30-
dc.identifier.issue5-
dc.identifier.spage455-
dc.identifier.epage470-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats