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Conference Paper: Glo-cal fashion marketing communication in China

TitleGlo-cal fashion marketing communication in China
Authors
Issue Date2014
PublisherThe University of Hong Kong.
Citation
The 3rd International (Non)Western Fashion Conference (NWFC 2014), The University of Hong Kong, Hong Kong, 22-23 November 2014. In Abstracts Book, 2014, p. 9-10 How to Cite?
AbstractBy revisiting the socioeconomic conditions across Greater China, the researcher looks at whether fashion marketing communication is done on a top-down or bottom-up basis in the Chinese fashion marketing industry, and also determines if such notion of fashion represents merely the original predetermined Western style or also involves an adaptation and appropriation of Chinese culture. The interdisciplinary research reviewed case studies on various socio-historical, economic and cultural influences on the Chinese fashion industry, and applied theories of media and communication studies. Primary research data was acquired through participant observation in the Chinese high fashion ...
DescriptionConference Theme: The Global Politics of Fashion
Session 4A: The Global Politics of Muslim Fashion
Persistent Identifierhttp://hdl.handle.net/10722/211541

 

DC FieldValueLanguage
dc.contributor.authorTse, THL-
dc.date.accessioned2015-07-16T08:37:31Z-
dc.date.available2015-07-16T08:37:31Z-
dc.date.issued2014-
dc.identifier.citationThe 3rd International (Non)Western Fashion Conference (NWFC 2014), The University of Hong Kong, Hong Kong, 22-23 November 2014. In Abstracts Book, 2014, p. 9-10-
dc.identifier.urihttp://hdl.handle.net/10722/211541-
dc.descriptionConference Theme: The Global Politics of Fashion-
dc.descriptionSession 4A: The Global Politics of Muslim Fashion-
dc.description.abstractBy revisiting the socioeconomic conditions across Greater China, the researcher looks at whether fashion marketing communication is done on a top-down or bottom-up basis in the Chinese fashion marketing industry, and also determines if such notion of fashion represents merely the original predetermined Western style or also involves an adaptation and appropriation of Chinese culture. The interdisciplinary research reviewed case studies on various socio-historical, economic and cultural influences on the Chinese fashion industry, and applied theories of media and communication studies. Primary research data was acquired through participant observation in the Chinese high fashion ...-
dc.languageeng-
dc.publisherThe University of Hong Kong.-
dc.relation.ispartofInternational (Non)Western Fashion Conference, NWFC 2014-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.titleGlo-cal fashion marketing communication in China-
dc.typeConference_Paper-
dc.identifier.emailTse, THL: tommyt@hku.hk-
dc.identifier.authorityTse, THL=rp01911-
dc.description.naturepublished_or_final_version-
dc.identifier.hkuros245215-
dc.identifier.spage9-
dc.identifier.epage10-
dc.publisher.placeHong Kong-

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