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Conference Paper: Google AdWords and Trademark Rights: the European and Hong Kong Approaches

TitleGoogle AdWords and Trademark Rights: the European and Hong Kong Approaches
Authors
Issue Date2013
PublisherHong Kong Baptist Unviersity.
Citation
iP Hong Kong-European Union Series 2013, Hong Kong, China, 7 November 2013 How to Cite?
AbstractA lot of disputes arose in relation with the use of the Google Adwords Service. These disputes captured the attention of scholars, occupied judges and lawyers, while Google, trademarks owners and users of the service were holding their breath... Google AdWords is a service that can boost website traffic by offering users to choose specific keywords in order to get a better position with the Google search engine. The two main issues that will be addressed during this seminar are the following: 1.) Is choosing and using keywords that are identical or similar to third parties' trademarks constitutes an infringement of these trademarks? 2.) Should Google, as an Internet service provider, be liable when users of its AdWords service choose to use keywords that are identical or similar to third parties' trademarks?
DescriptionPublic Seminar #3: Cyper IP Law
Persistent Identifierhttp://hdl.handle.net/10722/206373

 

DC FieldValueLanguage
dc.contributor.authorLee, ASC-
dc.contributor.authorGillet, E-
dc.date.accessioned2014-10-28T08:01:47Z-
dc.date.available2014-10-28T08:01:47Z-
dc.date.issued2013-
dc.identifier.citationiP Hong Kong-European Union Series 2013, Hong Kong, China, 7 November 2013-
dc.identifier.urihttp://hdl.handle.net/10722/206373-
dc.descriptionPublic Seminar #3: Cyper IP Law-
dc.description.abstractA lot of disputes arose in relation with the use of the Google Adwords Service. These disputes captured the attention of scholars, occupied judges and lawyers, while Google, trademarks owners and users of the service were holding their breath... Google AdWords is a service that can boost website traffic by offering users to choose specific keywords in order to get a better position with the Google search engine. The two main issues that will be addressed during this seminar are the following: 1.) Is choosing and using keywords that are identical or similar to third parties' trademarks constitutes an infringement of these trademarks? 2.) Should Google, as an Internet service provider, be liable when users of its AdWords service choose to use keywords that are identical or similar to third parties' trademarks?-
dc.languageeng-
dc.publisherHong Kong Baptist Unviersity.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.titleGoogle AdWords and Trademark Rights: the European and Hong Kong Approachesen_US
dc.typeConference_Paperen_US
dc.identifier.emailLee, ASC: alicelee@hku.hk-
dc.description.naturepublished_or_final_version-
dc.identifier.hkuros700001916-
dc.publisher.placeHong Kong-
dc.customcontrol.immutableyiu 141028-

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