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Article: Of kaoliang, bullets and knives: Local entrepreneurs and the battlefield tourism enterprise in kinmen (quemoy), Taiwan | Au sujet de Kaoliang, de balles et de couteaux: Entrepreneurs locaux et l'entreprise du tourisme de champs de bataille à Kinmen (Quemoy), Taiwan

TitleOf kaoliang, bullets and knives: Local entrepreneurs and the battlefield tourism enterprise in kinmen (quemoy), Taiwan | Au sujet de Kaoliang, de balles et de couteaux: Entrepreneurs locaux et l'entreprise du tourisme de champs de bataille à Kinmen (Quemoy), Taiwan
Authors
KeywordsLocal entrepreneurs
Post-cold war taiwan
Practices of signification
Battlefield tourism
Kinmen (quemoy)
Landscape identity
Issue Date2010
Citation
Tourism Geographies, 2010, v. 12, n. 3, p. 395-411 How to Cite?
AbstractThis paper explores the role of local entrepreneurs in the branding of Kinmen (Quemoy) Island, Taiwan as a battlefield tourism destination. Kinmen's identity as a former battlefield presents both challenges and opportunities in positioning and branding it as a tourist destination. It is argued that a tourist destination is not a static entity, but is 'fluid and created through performance'. Therefore, the Kinmen Brand is a result of both top-down 'imagineering' efforts by the state and bottom-up initiatives by local entrepreneurs, who are seen here as performing their identities. Locally produced tourism products and their symbolic meanings will be discussed to highlight entrepreneurs' creative contributions to the island's battlefield tourism landscape. In all, it is believed that planners' identification of Kinmen has to be substantiated by locals' self-recognition with the island's identity so as to sustain any branding effort. Conversely, the emerging market of tourists from the People's Republic of China (PRC) will require increased sensitivity to a different audience. While the brand for the domestic market often alludes to patriotism and nationhood arising from the war, such messages might need to be toned down for the PRC market. © 2010 Taylor & Francis.
Persistent Identifierhttp://hdl.handle.net/10722/205734
ISSN
2015 Impact Factor: 1.235
2015 SCImago Journal Rankings: 0.723
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorZhang, J-
dc.date.accessioned2014-10-06T08:02:16Z-
dc.date.available2014-10-06T08:02:16Z-
dc.date.issued2010-
dc.identifier.citationTourism Geographies, 2010, v. 12, n. 3, p. 395-411-
dc.identifier.issn1461-6688-
dc.identifier.urihttp://hdl.handle.net/10722/205734-
dc.description.abstractThis paper explores the role of local entrepreneurs in the branding of Kinmen (Quemoy) Island, Taiwan as a battlefield tourism destination. Kinmen's identity as a former battlefield presents both challenges and opportunities in positioning and branding it as a tourist destination. It is argued that a tourist destination is not a static entity, but is 'fluid and created through performance'. Therefore, the Kinmen Brand is a result of both top-down 'imagineering' efforts by the state and bottom-up initiatives by local entrepreneurs, who are seen here as performing their identities. Locally produced tourism products and their symbolic meanings will be discussed to highlight entrepreneurs' creative contributions to the island's battlefield tourism landscape. In all, it is believed that planners' identification of Kinmen has to be substantiated by locals' self-recognition with the island's identity so as to sustain any branding effort. Conversely, the emerging market of tourists from the People's Republic of China (PRC) will require increased sensitivity to a different audience. While the brand for the domestic market often alludes to patriotism and nationhood arising from the war, such messages might need to be toned down for the PRC market. © 2010 Taylor & Francis.-
dc.languageeng-
dc.relation.ispartofTourism Geographies-
dc.rightsPreprint: This is an Author's Original Manuscript of an article published by Taylor & Francis Group in Tourism Geographies on 2010, available online: http://www.tandfonline.com/10.1080/14616688.2010.494685. Postprint: This is an Accepted Manuscript of an article published by Taylor & Francis Group in Tourism Geographies on 2010, available online at: http://www.tandfonline.com/10.1080/14616688.2010.494685.-
dc.subjectLocal entrepreneurs-
dc.subjectPost-cold war taiwan-
dc.subjectPractices of signification-
dc.subjectBattlefield tourism-
dc.subjectKinmen (quemoy)-
dc.subjectLandscape identity-
dc.titleOf kaoliang, bullets and knives: Local entrepreneurs and the battlefield tourism enterprise in kinmen (quemoy), Taiwan | Au sujet de Kaoliang, de balles et de couteaux: Entrepreneurs locaux et l'entreprise du tourisme de champs de bataille à Kinmen (Quemoy), Taiwan-
dc.typeArticle-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1080/14616688.2010.494685-
dc.identifier.scopuseid_2-s2.0-77954640038-
dc.identifier.volume12-
dc.identifier.issue3-
dc.identifier.spage395-
dc.identifier.epage411-
dc.identifier.eissn1470-1340-
dc.identifier.isiWOS:000279994300004-

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