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Article: Reforming Anti-Dilution Protection in the Globalization of Luxury Brands

TitleReforming Anti-Dilution Protection in the Globalization of Luxury Brands
Authors
KeywordsTrademark
Anti-dilution protection
Globalization
Issue Date2014
PublisherGeorgetown University Law Center. The Journal's web site is located at http://www.law.georgetown.edu/journals/gjil/index.html
Citation
Georgetown Journal of International Law, 2014, v. 45 n. 3, p. 783-823 How to Cite?
AbstractThe luxury industry plays an important role in many contemporary western and eastern societies. This Article discusses the rapid global expansion of the luxury industry and the role of anti-dilution laws in protecting luxury brands. It reveals that luxury companies face two major challenges in securing adequate anti-dilution protection while they market their products or services globally. At the international level, the major intellectual property treaties afford no minimum standards for anti-dilution protection of well-known trademarks. At the domestic level, divergences in anti-dilution protection in the world’s three main luxury markets, the European Union, the United States, and China, have rendered it more difficult for luxury companies to prevent and stop the potential dilutions of their brands. Based on the analysis of these two challenges, the Article offers thoughts about how policymakers should improve anti-dilution protection for luxury brands while meeting their duties to adequately protect the public interest.
Persistent Identifierhttp://hdl.handle.net/10722/202951
ISSN
SSRN

 

DC FieldValueLanguage
dc.contributor.authorSun, Hen_US
dc.date.accessioned2014-09-19T11:03:48Z-
dc.date.available2014-09-19T11:03:48Z-
dc.date.issued2014en_US
dc.identifier.citationGeorgetown Journal of International Law, 2014, v. 45 n. 3, p. 783-823en_US
dc.identifier.issn1550-5200-
dc.identifier.urihttp://hdl.handle.net/10722/202951-
dc.description.abstractThe luxury industry plays an important role in many contemporary western and eastern societies. This Article discusses the rapid global expansion of the luxury industry and the role of anti-dilution laws in protecting luxury brands. It reveals that luxury companies face two major challenges in securing adequate anti-dilution protection while they market their products or services globally. At the international level, the major intellectual property treaties afford no minimum standards for anti-dilution protection of well-known trademarks. At the domestic level, divergences in anti-dilution protection in the world’s three main luxury markets, the European Union, the United States, and China, have rendered it more difficult for luxury companies to prevent and stop the potential dilutions of their brands. Based on the analysis of these two challenges, the Article offers thoughts about how policymakers should improve anti-dilution protection for luxury brands while meeting their duties to adequately protect the public interest.-
dc.languageengen_US
dc.publisherGeorgetown University Law Center. The Journal's web site is located at http://www.law.georgetown.edu/journals/gjil/index.html-
dc.relation.ispartofGeorgetown Journal of International Lawen_US
dc.subjectTrademark-
dc.subjectAnti-dilution protection-
dc.subjectGlobalization-
dc.titleReforming Anti-Dilution Protection in the Globalization of Luxury Brandsen_US
dc.typeArticleen_US
dc.identifier.emailSun, H: haochen@hku.hken_US
dc.identifier.authoritySun, H=rp01270en_US
dc.identifier.hkuros235972en_US
dc.identifier.volume45en_US
dc.identifier.issue3-
dc.identifier.spage783en_US
dc.identifier.epage823en_US
dc.publisher.placeUnited States-
dc.identifier.ssrn2576686-
dc.identifier.hkulrp2015/004-

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