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Book Chapter: Item-Level RFID for Retail Business Improvement

TitleItem-Level RFID for Retail Business Improvement
Authors
Issue Date2014
PublisherIGI Global
Citation
Item-Level RFID for Retail Business Improvement. In Lee, I (Ed.), RFID Technology Integration for Business Performance Improvement, p. 1-26. Hershey: IGI Global, 2014 How to Cite?
AbstractThis chapter proposes an item-level RFID-enabled store management system to help improve retail business. The system adopts an integral design approach to exploit RFID and the e-pedigree established for anti-counterfeiting and tracking of product items in a supply chain. Various modules, such as back-store inventory, smart shelves, interactive mirrors and fitting, and self-checkout services, can be subsequently implemented for retail operations and management. Features for anti-counterfeiting and individual customer marketing can also be incorporated to enhance brand image and customer experience. Moreover, intelligent algorithms may be integrated to mine useful information, such as the sales history of products and the shopping behaviour of customers from the data captured by the RFID devices to facilitate business decision-making and proactive individual marketing. As such, the efficiency of store operations and the overall retail business can be expected to improve substantially. The chapter presents the design approach of the proposed system and discusses some implementation issues, exemplified by two basic applications: (1) track-and-trace anti-counterfeiting to prevent injection of faked products into the back-store inventory and (2) smart product collocation to promote individual customer marketing and cross selling.
Persistent Identifierhttp://hdl.handle.net/10722/201906
ISBN

 

DC FieldValueLanguage
dc.contributor.authorChoi, SHen_US
dc.contributor.authorCheung, HHen_US
dc.contributor.authorYang, Ben_US
dc.contributor.authorYang, Yen_US
dc.date.accessioned2014-08-21T07:48:38Z-
dc.date.available2014-08-21T07:48:38Z-
dc.date.issued2014en_US
dc.identifier.citationItem-Level RFID for Retail Business Improvement. In Lee, I (Ed.), RFID Technology Integration for Business Performance Improvement, p. 1-26. Hershey: IGI Global, 2014en_US
dc.identifier.isbn9781466663084en_US
dc.identifier.urihttp://hdl.handle.net/10722/201906-
dc.description.abstractThis chapter proposes an item-level RFID-enabled store management system to help improve retail business. The system adopts an integral design approach to exploit RFID and the e-pedigree established for anti-counterfeiting and tracking of product items in a supply chain. Various modules, such as back-store inventory, smart shelves, interactive mirrors and fitting, and self-checkout services, can be subsequently implemented for retail operations and management. Features for anti-counterfeiting and individual customer marketing can also be incorporated to enhance brand image and customer experience. Moreover, intelligent algorithms may be integrated to mine useful information, such as the sales history of products and the shopping behaviour of customers from the data captured by the RFID devices to facilitate business decision-making and proactive individual marketing. As such, the efficiency of store operations and the overall retail business can be expected to improve substantially. The chapter presents the design approach of the proposed system and discusses some implementation issues, exemplified by two basic applications: (1) track-and-trace anti-counterfeiting to prevent injection of faked products into the back-store inventory and (2) smart product collocation to promote individual customer marketing and cross selling.-
dc.languageengen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofRFID Technology Integration for Business Performance Improvementen_US
dc.titleItem-Level RFID for Retail Business Improvementen_US
dc.typeBook_Chapteren_US
dc.identifier.emailChoi, SH: shchoi@hkucc.hku.hken_US
dc.identifier.emailCheung, HH: hh.cheung@hku.hken_US
dc.identifier.authorityChoi, SH=rp00109en_US
dc.identifier.doi10.4018/978-1-4666-6308-4.ch001en_US
dc.identifier.hkuros232429en_US
dc.identifier.spage1-
dc.identifier.epage26-
dc.publisher.placeHershey-

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