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Article: Reinforcement of smoking and drinking: Tobacco marketing strategies linked with alcohol in the United States

TitleReinforcement of smoking and drinking: Tobacco marketing strategies linked with alcohol in the United States
Authors
Issue Date2011
Citation
American Journal of Public Health, 2011, v. 101 n. 10, p. 1942-1954 How to Cite?
AbstractObjectives. We investigated tobacco companies' knowledge about concurrent use of tobacco and alcohol, their marketing strategies linking cigaretteswith alcohol, and the benefits tobacco companies sought from these marketing activities. Methods. We performed systematic searches on previously secret tobacco industry documents, and we summarized the themes and contexts of relevant search results. Results. Tobacco company research confirmed the association between tobacco use and alcohol use. Tobacco companies explored promotional strategies linking cigarettes and alcohol, such as jointly sponsoring special events with alcohol companies to lower the cost of sponsorships, increase consumer appeal, reinforce brand identity, and generate increased cigarette sales. They also pursued promotions that tied cigarette sales to alcohol purchases, and cigarette promotional events frequently featured alcohol discounts or encouraged alcohol use. Conclusions. Tobacco companies' numerous marketing strategies linking cigarettes with alcohol may have reinforced the use of both substances. Because using tobacco and alcohol together makes it harder to quit smoking, policies prohibiting tobacco sales and promotion in establishments where alcohol is served and sold might mitigate this effect. Smoking cessation programs should address the effect that alcohol consumption has on tobacco use.
Persistent Identifierhttp://hdl.handle.net/10722/194323
ISSN
2015 Impact Factor: 4.138
2015 SCImago Journal Rankings: 2.520
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorJiang, N-
dc.contributor.authorLing, PM-
dc.date.accessioned2014-01-30T03:32:27Z-
dc.date.available2014-01-30T03:32:27Z-
dc.date.issued2011-
dc.identifier.citationAmerican Journal of Public Health, 2011, v. 101 n. 10, p. 1942-1954-
dc.identifier.issn0090-0036-
dc.identifier.urihttp://hdl.handle.net/10722/194323-
dc.description.abstractObjectives. We investigated tobacco companies' knowledge about concurrent use of tobacco and alcohol, their marketing strategies linking cigaretteswith alcohol, and the benefits tobacco companies sought from these marketing activities. Methods. We performed systematic searches on previously secret tobacco industry documents, and we summarized the themes and contexts of relevant search results. Results. Tobacco company research confirmed the association between tobacco use and alcohol use. Tobacco companies explored promotional strategies linking cigarettes and alcohol, such as jointly sponsoring special events with alcohol companies to lower the cost of sponsorships, increase consumer appeal, reinforce brand identity, and generate increased cigarette sales. They also pursued promotions that tied cigarette sales to alcohol purchases, and cigarette promotional events frequently featured alcohol discounts or encouraged alcohol use. Conclusions. Tobacco companies' numerous marketing strategies linking cigarettes with alcohol may have reinforced the use of both substances. Because using tobacco and alcohol together makes it harder to quit smoking, policies prohibiting tobacco sales and promotion in establishments where alcohol is served and sold might mitigate this effect. Smoking cessation programs should address the effect that alcohol consumption has on tobacco use.-
dc.languageeng-
dc.relation.ispartofAmerican Journal of Public Health-
dc.titleReinforcement of smoking and drinking: Tobacco marketing strategies linked with alcohol in the United States-
dc.typeArticle-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.2105/AJPH.2011.300157-
dc.identifier.pmid21852637-
dc.identifier.scopuseid_2-s2.0-80053013947-
dc.identifier.volume101-
dc.identifier.issue10-
dc.identifier.spage1942-
dc.identifier.epage1954-
dc.identifier.isiWOS:000295657400034-

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