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Conference Paper: Experience of tooth whitening among Hong Kong young adults

TitleExperience of tooth whitening among Hong Kong young adults
Authors
KeywordsBleach
Consumers
Epidemiology
Home care and Utilization/demand
Issue Date2013
PublisherSage Publications, Inc. The Journal's web site is located at http://www.sagepub.com/journalsProdDesc.nav?prodId=Journal201925
Citation
The 2nd Meeting of the International Association of Dental Research - Asia Pacific Region (IADR-APR), Bangkok, Thailand, 21-23 August 2013. In Journal of Dental Research, 2013, v. 92 n. Special Issue B: abstract no. 22 How to Cite?
AbstractObjective: To describe the interest in and experience of tooth whitening among Hong Kong young adults. Method: This survey sites chosen were the entrances to large shopping malls or public transport centres in different districts throughout Hong Kong. Pedestrians who looked young and were not in a hurry were invited for a face-to-face interview using a structured questionnaire. The questions were pilot-tested to ensure that they could be easily understood. Photographs of popular over-the-counter (OTC) tooth whitening products were shown to the interviewees. Adults aged 18- 44 years were asked about their awareness and use of tooth whitening products and services. For those who had used tooth whitening product/service, questions on their experience and satisfaction were asked. Results: A total of 1159 adults satisfying the inclusion criteria were approached and 693 interviews were conducted, giving a response rate of 59.8%. There were 401 (58%) women and 292 (42%) men, and half (52%) of them were attending or had completed university education. Most (80%) of the interviewees were not satisfied with the color of their teeth. A higher proportion of the women than men were aware of the availability of tooth whitening product/service (76% vs. 58%, p<0.001), had a perceived need for tooth whitening (61% vs. 53%, p<0.001), and used the product/service (56% vs. 42%, p<0.001). Among the users, the most commonly used OTC product was whitening toothpaste (86%) while only 3% had tried tooth bleaching provided by dentists. Around 70% of the OTC product users were dissatisfied with the outcome, mainly not white enough; while 78% reported that their experience was different from the product manufacturers’claims. Conclusion: Awareness and use of OTC tooth whitening products is common among Hong Kong young adults but most are not satisfied with the outcome.
DescriptionConference Theme: We are the Future
Oral Presentation
Session 4: O4
Persistent Identifierhttp://hdl.handle.net/10722/192573
ISSN
2015 Impact Factor: 4.602
2015 SCImago Journal Rankings: 1.714

 

DC FieldValueLanguage
dc.contributor.authorMok, TYen_US
dc.contributor.authorYung, KKen_US
dc.contributor.authorPang, HHen_US
dc.contributor.authorLo, ECMen_US
dc.date.accessioned2013-11-18T05:06:45Z-
dc.date.available2013-11-18T05:06:45Z-
dc.date.issued2013en_US
dc.identifier.citationThe 2nd Meeting of the International Association of Dental Research - Asia Pacific Region (IADR-APR), Bangkok, Thailand, 21-23 August 2013. In Journal of Dental Research, 2013, v. 92 n. Special Issue B: abstract no. 22en_US
dc.identifier.issn0022-0345-
dc.identifier.urihttp://hdl.handle.net/10722/192573-
dc.descriptionConference Theme: We are the Future-
dc.descriptionOral Presentation-
dc.descriptionSession 4: O4-
dc.description.abstractObjective: To describe the interest in and experience of tooth whitening among Hong Kong young adults. Method: This survey sites chosen were the entrances to large shopping malls or public transport centres in different districts throughout Hong Kong. Pedestrians who looked young and were not in a hurry were invited for a face-to-face interview using a structured questionnaire. The questions were pilot-tested to ensure that they could be easily understood. Photographs of popular over-the-counter (OTC) tooth whitening products were shown to the interviewees. Adults aged 18- 44 years were asked about their awareness and use of tooth whitening products and services. For those who had used tooth whitening product/service, questions on their experience and satisfaction were asked. Results: A total of 1159 adults satisfying the inclusion criteria were approached and 693 interviews were conducted, giving a response rate of 59.8%. There were 401 (58%) women and 292 (42%) men, and half (52%) of them were attending or had completed university education. Most (80%) of the interviewees were not satisfied with the color of their teeth. A higher proportion of the women than men were aware of the availability of tooth whitening product/service (76% vs. 58%, p<0.001), had a perceived need for tooth whitening (61% vs. 53%, p<0.001), and used the product/service (56% vs. 42%, p<0.001). Among the users, the most commonly used OTC product was whitening toothpaste (86%) while only 3% had tried tooth bleaching provided by dentists. Around 70% of the OTC product users were dissatisfied with the outcome, mainly not white enough; while 78% reported that their experience was different from the product manufacturers’claims. Conclusion: Awareness and use of OTC tooth whitening products is common among Hong Kong young adults but most are not satisfied with the outcome.-
dc.languageengen_US
dc.publisherSage Publications, Inc. The Journal's web site is located at http://www.sagepub.com/journalsProdDesc.nav?prodId=Journal201925-
dc.relation.ispartofJournal of Dental Researchen_US
dc.rightsJournal of Dental Research. Copyright © Sage Publications, Inc.-
dc.subjectBleach-
dc.subjectConsumers-
dc.subjectEpidemiology-
dc.subjectHome care and Utilization/demand-
dc.titleExperience of tooth whitening among Hong Kong young adultsen_US
dc.typeConference_Paperen_US
dc.identifier.emailLo, ECM: hrdplcm@hkucc.hku.hken_US
dc.identifier.authorityLo, ECM=rp00015en_US
dc.identifier.hkuros226803en_US
dc.identifier.volume92en_US
dc.identifier.issueSpecial Issue B: abstract no. 22en_US
dc.publisher.placeUnited States-

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