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Conference Paper: The making of the Kong Girl (港女) and the heterosexual marketplace

TitleThe making of the Kong Girl (港女) and the heterosexual marketplace
Authors
Issue Date2013
Citation
The 2013 School of English Seminar Series, The University of Hong Kong, Hong Kong, 7 March 2013. How to Cite?
AbstractA penchant for luxury brand-named goods, insistence on a boyfriend who carries her bag, and any opportunity to look cute and be the center of attention have all been described as characteristic of a ‘Kong girl’ since the mid-2000s. In this paper, we analyze the publically created figure of the ‘Kong Girl’ by examining the role of stereotypes in constructing and contesting gender ideologies. At once a critique of (hetero-) normative femininity and ‘modern’ notions of gender equality, the Kong Girl stereotype defies established models of gender identity and demonstrates the consequences of selectively constructing one’s femininity. Taking a view of ...
Persistent Identifierhttp://hdl.handle.net/10722/190611

 

DC FieldValueLanguage
dc.contributor.authorKang, AM-
dc.contributor.authorChen, KHY-
dc.date.accessioned2013-09-17T15:32:56Z-
dc.date.available2013-09-17T15:32:56Z-
dc.date.issued2013-
dc.identifier.citationThe 2013 School of English Seminar Series, The University of Hong Kong, Hong Kong, 7 March 2013.-
dc.identifier.urihttp://hdl.handle.net/10722/190611-
dc.description.abstractA penchant for luxury brand-named goods, insistence on a boyfriend who carries her bag, and any opportunity to look cute and be the center of attention have all been described as characteristic of a ‘Kong girl’ since the mid-2000s. In this paper, we analyze the publically created figure of the ‘Kong Girl’ by examining the role of stereotypes in constructing and contesting gender ideologies. At once a critique of (hetero-) normative femininity and ‘modern’ notions of gender equality, the Kong Girl stereotype defies established models of gender identity and demonstrates the consequences of selectively constructing one’s femininity. Taking a view of ...-
dc.languageeng-
dc.relation.ispartofHKU School of English Seminar Series-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.titleThe making of the Kong Girl (港女) and the heterosexual marketplace-
dc.typeConference_Paper-
dc.identifier.emailKang, AM: makang@hku.hk-
dc.identifier.emailChen, KHY: khychen@hku.hk-
dc.identifier.authorityChen, KHY=rp01164-
dc.description.naturepostprint-
dc.identifier.hkuros224583-

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