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Conference Paper: How IJVs build differentiation capability in China? To be technology-oriented or customer-oriented?

TitleHow IJVs build differentiation capability in China? To be technology-oriented or customer-oriented?
Authors
Issue Date2013
PublisherAcademy of International Business. The Journal's web site is located at http://aib.msu.edu/publications/confproceed.asp
Citation
The 55th Annual Meeting of the Academy of International Business (AIB 2013), Istanbul, Turkey, 3-6 July 2013. In Academy of International Business Annual Meeting Proceedings, 2013, p. 140 How to Cite?
AbstractShould international joint ventures (IJVs) be technology-oriented or customer-oriented when attempting to achieve differentiation advantage in emerging economies such as China? To answer this question, we examine the roles of technology and customer orientations in building differentiation capability in emerging market-based IJVs and compare their relative effects. Findings from a survey of 156 IJVs in China indicate that technology orientation has a stronger positive effect on IJV differentiation capability than customer orientation and both effects depend on cultural distance and three key components of foreign parent control. Technology orientation leads to stronger differentiation capability when foreign ownership is higher and the level of foreign parent's operational control is higher, whereas customer orientation is more beneficial when the level of foreign parent's operational control is lower and communication with headquarter is more frequently and effective.
DescriptionConference Theme: Bridging the Divide: Linking IB to Complementary Disciplines and Practice
Session: 2.3.5 - Competitive ; Track: 7 - Emerging Economies: Capability Building in Emerging Markets
Persistent Identifierhttp://hdl.handle.net/10722/185117
ISSN

 

DC FieldValueLanguage
dc.contributor.authorChen, AXen_US
dc.contributor.authorZhou, KZen_US
dc.contributor.authorChen, Xen_US
dc.date.accessioned2013-07-15T10:31:51Z-
dc.date.available2013-07-15T10:31:51Z-
dc.date.issued2013en_US
dc.identifier.citationThe 55th Annual Meeting of the Academy of International Business (AIB 2013), Istanbul, Turkey, 3-6 July 2013. In Academy of International Business Annual Meeting Proceedings, 2013, p. 140en_US
dc.identifier.issn2078-0435-
dc.identifier.urihttp://hdl.handle.net/10722/185117-
dc.descriptionConference Theme: Bridging the Divide: Linking IB to Complementary Disciplines and Practice-
dc.descriptionSession: 2.3.5 - Competitive ; Track: 7 - Emerging Economies: Capability Building in Emerging Markets-
dc.description.abstractShould international joint ventures (IJVs) be technology-oriented or customer-oriented when attempting to achieve differentiation advantage in emerging economies such as China? To answer this question, we examine the roles of technology and customer orientations in building differentiation capability in emerging market-based IJVs and compare their relative effects. Findings from a survey of 156 IJVs in China indicate that technology orientation has a stronger positive effect on IJV differentiation capability than customer orientation and both effects depend on cultural distance and three key components of foreign parent control. Technology orientation leads to stronger differentiation capability when foreign ownership is higher and the level of foreign parent's operational control is higher, whereas customer orientation is more beneficial when the level of foreign parent's operational control is lower and communication with headquarter is more frequently and effective.-
dc.languageengen_US
dc.publisherAcademy of International Business. The Journal's web site is located at http://aib.msu.edu/publications/confproceed.asp-
dc.relation.ispartofAcademy of International Business Annual Meeting Proceedingsen_US
dc.titleHow IJVs build differentiation capability in China? To be technology-oriented or customer-oriented?en_US
dc.typeConference_Paperen_US
dc.identifier.emailZhou, KZ: kevinz@hkucc.hku.hken_US
dc.identifier.authorityZhou, KZ=rp01127en_US
dc.description.naturelink_to_OA_fulltext-
dc.identifier.hkuros215950en_US
dc.identifier.spage140-
dc.identifier.epage140-
dc.publisher.placeUnited States-

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