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Conference Paper: How IJVs build differentiation capability in China? To be technology-oriented or customer-oriented?
Title | How IJVs build differentiation capability in China? To be technology-oriented or customer-oriented? |
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Authors | |
Issue Date | 2013 |
Publisher | Academy of International Business. The Journal's web site is located at http://aib.msu.edu/publications/confproceed.asp |
Citation | The 55th Annual Meeting of the Academy of International Business (AIB 2013), Istanbul, Turkey, 3-6 July 2013. In Academy of International Business Annual Meeting Proceedings, 2013, p. 140 How to Cite? |
Abstract | Should international joint ventures (IJVs) be technology-oriented or customer-oriented when attempting to achieve differentiation advantage in emerging economies such as China? To answer this question, we examine the roles of technology and customer orientations in building differentiation capability in emerging market-based IJVs and compare their relative effects. Findings from a survey of 156 IJVs in China indicate that technology orientation has a stronger positive effect on IJV differentiation capability than customer orientation and both effects depend on cultural distance and three key components of foreign parent control. Technology orientation leads to stronger differentiation capability when foreign ownership is higher and the level of foreign parent's operational control is higher, whereas customer orientation is more beneficial when the level of foreign parent's operational control is lower and communication with headquarter is more frequently and effective. |
Description | Conference Theme: Bridging the Divide: Linking IB to Complementary Disciplines and Practice Session: 2.3.5 - Competitive ; Track: 7 - Emerging Economies: Capability Building in Emerging Markets |
Persistent Identifier | http://hdl.handle.net/10722/185117 |
ISSN |
DC Field | Value | Language |
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dc.contributor.author | Chen, AX | en_US |
dc.contributor.author | Zhou, KZ | en_US |
dc.contributor.author | Chen, X | en_US |
dc.date.accessioned | 2013-07-15T10:31:51Z | - |
dc.date.available | 2013-07-15T10:31:51Z | - |
dc.date.issued | 2013 | en_US |
dc.identifier.citation | The 55th Annual Meeting of the Academy of International Business (AIB 2013), Istanbul, Turkey, 3-6 July 2013. In Academy of International Business Annual Meeting Proceedings, 2013, p. 140 | en_US |
dc.identifier.issn | 2078-0435 | - |
dc.identifier.uri | http://hdl.handle.net/10722/185117 | - |
dc.description | Conference Theme: Bridging the Divide: Linking IB to Complementary Disciplines and Practice | - |
dc.description | Session: 2.3.5 - Competitive ; Track: 7 - Emerging Economies: Capability Building in Emerging Markets | - |
dc.description.abstract | Should international joint ventures (IJVs) be technology-oriented or customer-oriented when attempting to achieve differentiation advantage in emerging economies such as China? To answer this question, we examine the roles of technology and customer orientations in building differentiation capability in emerging market-based IJVs and compare their relative effects. Findings from a survey of 156 IJVs in China indicate that technology orientation has a stronger positive effect on IJV differentiation capability than customer orientation and both effects depend on cultural distance and three key components of foreign parent control. Technology orientation leads to stronger differentiation capability when foreign ownership is higher and the level of foreign parent's operational control is higher, whereas customer orientation is more beneficial when the level of foreign parent's operational control is lower and communication with headquarter is more frequently and effective. | - |
dc.language | eng | en_US |
dc.publisher | Academy of International Business. The Journal's web site is located at http://aib.msu.edu/publications/confproceed.asp | - |
dc.relation.ispartof | Academy of International Business Annual Meeting Proceedings | en_US |
dc.title | How IJVs build differentiation capability in China? To be technology-oriented or customer-oriented? | en_US |
dc.type | Conference_Paper | en_US |
dc.identifier.email | Zhou, KZ: kevinz@hkucc.hku.hk | en_US |
dc.identifier.authority | Zhou, KZ=rp01127 | en_US |
dc.description.nature | link_to_OA_fulltext | - |
dc.identifier.hkuros | 215950 | en_US |
dc.identifier.spage | 140 | - |
dc.identifier.epage | 140 | - |
dc.publisher.place | United States | - |
dc.identifier.issnl | 2078-0435 | - |