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- Publisher Website: 10.1016/j.tourman.2004.06.006
- Scopus: eid_2-s2.0-17244382261
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Article: Applicability of the market appeal - Robusticity matrix: A case study of heritage tourism
Title | Applicability of the market appeal - Robusticity matrix: A case study of heritage tourism |
---|---|
Authors | |
Keywords | Heritage Tourism Hong Kong Kam Tin Market Appeal Robusticity |
Issue Date | 2004 |
Publisher | Pergamon. The Journal's web site is located at http://www.elsevier.com/locate/tourman |
Citation | Tourism Management, 2004, v. 25 n. 6, p. 789-800 How to Cite? |
Abstract | Hong Kong is a city where contemporary global culture coexists with traditional Chinese heritage. One way of promoting Hong Kong's traditional built heritage is to develop a number of linked sites as a heritage trail. For helping the development of such, this study evaluates the applicability of the market appeal - robusticity matrix on heritage tourism development, by assessing the potential for tourism in the single-surname villages of Hong Kong's New Territories. The study techniques include documentary research, questionnaire survey and interviews. The findings indicate the matrix is effective for enabling the assessment of heritage tourism potential because it simultaneously demonstrates the importance of two major considerations for both tourism industry and heritage managers, namely market appeal - an asset's appeal to tourists, and robusticity - its ability to endure visitation. The shortcomings of the model includes the inappropriateness of the technical term "product design needs"; in the market appeal subset and lack of community concerns in the robusticity subset of the matrix. © 2004 Elsevier Ltd. All rights reserved. |
Persistent Identifier | http://hdl.handle.net/10722/181219 |
ISSN | 2023 Impact Factor: 10.9 2023 SCImago Journal Rankings: 3.352 |
ISI Accession Number ID | |
References |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Li, Y | en_US |
dc.contributor.author | Lo, RLB | en_US |
dc.date.accessioned | 2013-02-21T02:03:06Z | - |
dc.date.available | 2013-02-21T02:03:06Z | - |
dc.date.issued | 2004 | en_US |
dc.identifier.citation | Tourism Management, 2004, v. 25 n. 6, p. 789-800 | en_US |
dc.identifier.issn | 0261-5177 | en_US |
dc.identifier.uri | http://hdl.handle.net/10722/181219 | - |
dc.description.abstract | Hong Kong is a city where contemporary global culture coexists with traditional Chinese heritage. One way of promoting Hong Kong's traditional built heritage is to develop a number of linked sites as a heritage trail. For helping the development of such, this study evaluates the applicability of the market appeal - robusticity matrix on heritage tourism development, by assessing the potential for tourism in the single-surname villages of Hong Kong's New Territories. The study techniques include documentary research, questionnaire survey and interviews. The findings indicate the matrix is effective for enabling the assessment of heritage tourism potential because it simultaneously demonstrates the importance of two major considerations for both tourism industry and heritage managers, namely market appeal - an asset's appeal to tourists, and robusticity - its ability to endure visitation. The shortcomings of the model includes the inappropriateness of the technical term "product design needs"; in the market appeal subset and lack of community concerns in the robusticity subset of the matrix. © 2004 Elsevier Ltd. All rights reserved. | en_US |
dc.language | eng | en_US |
dc.publisher | Pergamon. The Journal's web site is located at http://www.elsevier.com/locate/tourman | en_US |
dc.relation.ispartof | Tourism Management | en_US |
dc.subject | Heritage Tourism | en_US |
dc.subject | Hong Kong | en_US |
dc.subject | Kam Tin | en_US |
dc.subject | Market Appeal | en_US |
dc.subject | Robusticity | en_US |
dc.title | Applicability of the market appeal - Robusticity matrix: A case study of heritage tourism | en_US |
dc.type | Article | en_US |
dc.identifier.email | Li, Y: liyiping@hku.hk | en_US |
dc.identifier.authority | Li, Y=rp01719 | en_US |
dc.description.nature | link_to_subscribed_fulltext | en_US |
dc.identifier.doi | 10.1016/j.tourman.2004.06.006 | en_US |
dc.identifier.scopus | eid_2-s2.0-17244382261 | en_US |
dc.relation.references | http://www.scopus.com/mlt/select.url?eid=2-s2.0-17244382261&selection=ref&src=s&origin=recordpage | en_US |
dc.identifier.volume | 25 | en_US |
dc.identifier.issue | 6 | en_US |
dc.identifier.spage | 789 | en_US |
dc.identifier.epage | 800 | en_US |
dc.identifier.isi | WOS:000224631900014 | - |
dc.publisher.place | United Kingdom | en_US |
dc.identifier.scopusauthorid | Li, Y=16022638800 | en_US |
dc.identifier.scopusauthorid | Lo, RLB=8377018700 | en_US |
dc.identifier.issnl | 0261-5177 | - |