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Article: Applicability of the market appeal - Robusticity matrix: A case study of heritage tourism

TitleApplicability of the market appeal - Robusticity matrix: A case study of heritage tourism
Authors
KeywordsHeritage Tourism
Hong Kong
Kam Tin
Market Appeal
Robusticity
Issue Date2004
PublisherPergamon. The Journal's web site is located at http://www.elsevier.com/locate/tourman
Citation
Tourism Management, 2004, v. 25 n. 6, p. 789-800 How to Cite?
AbstractHong Kong is a city where contemporary global culture coexists with traditional Chinese heritage. One way of promoting Hong Kong's traditional built heritage is to develop a number of linked sites as a heritage trail. For helping the development of such, this study evaluates the applicability of the market appeal - robusticity matrix on heritage tourism development, by assessing the potential for tourism in the single-surname villages of Hong Kong's New Territories. The study techniques include documentary research, questionnaire survey and interviews. The findings indicate the matrix is effective for enabling the assessment of heritage tourism potential because it simultaneously demonstrates the importance of two major considerations for both tourism industry and heritage managers, namely market appeal - an asset's appeal to tourists, and robusticity - its ability to endure visitation. The shortcomings of the model includes the inappropriateness of the technical term "product design needs"; in the market appeal subset and lack of community concerns in the robusticity subset of the matrix. © 2004 Elsevier Ltd. All rights reserved.
Persistent Identifierhttp://hdl.handle.net/10722/181219
ISSN
2015 Impact Factor: 3.14
2015 SCImago Journal Rankings: 2.450
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorLi, Yen_US
dc.contributor.authorLo, RLBen_US
dc.date.accessioned2013-02-21T02:03:06Z-
dc.date.available2013-02-21T02:03:06Z-
dc.date.issued2004en_US
dc.identifier.citationTourism Management, 2004, v. 25 n. 6, p. 789-800en_US
dc.identifier.issn0261-5177en_US
dc.identifier.urihttp://hdl.handle.net/10722/181219-
dc.description.abstractHong Kong is a city where contemporary global culture coexists with traditional Chinese heritage. One way of promoting Hong Kong's traditional built heritage is to develop a number of linked sites as a heritage trail. For helping the development of such, this study evaluates the applicability of the market appeal - robusticity matrix on heritage tourism development, by assessing the potential for tourism in the single-surname villages of Hong Kong's New Territories. The study techniques include documentary research, questionnaire survey and interviews. The findings indicate the matrix is effective for enabling the assessment of heritage tourism potential because it simultaneously demonstrates the importance of two major considerations for both tourism industry and heritage managers, namely market appeal - an asset's appeal to tourists, and robusticity - its ability to endure visitation. The shortcomings of the model includes the inappropriateness of the technical term "product design needs"; in the market appeal subset and lack of community concerns in the robusticity subset of the matrix. © 2004 Elsevier Ltd. All rights reserved.en_US
dc.languageengen_US
dc.publisherPergamon. The Journal's web site is located at http://www.elsevier.com/locate/tourmanen_US
dc.relation.ispartofTourism Managementen_US
dc.subjectHeritage Tourismen_US
dc.subjectHong Kongen_US
dc.subjectKam Tinen_US
dc.subjectMarket Appealen_US
dc.subjectRobusticityen_US
dc.titleApplicability of the market appeal - Robusticity matrix: A case study of heritage tourismen_US
dc.typeArticleen_US
dc.identifier.emailLi, Y: liyiping@hku.hken_US
dc.identifier.authorityLi, Y=rp01719en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1016/j.tourman.2004.06.006en_US
dc.identifier.scopuseid_2-s2.0-17244382261en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-17244382261&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume25en_US
dc.identifier.issue6en_US
dc.identifier.spage789en_US
dc.identifier.epage800en_US
dc.identifier.isiWOS:000224631900014-
dc.publisher.placeUnited Kingdomen_US
dc.identifier.scopusauthoridLi, Y=16022638800en_US
dc.identifier.scopusauthoridLo, RLB=8377018700en_US

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