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- Publisher Website: 10.1016/j.jbusres.2010.06.015
- Scopus: eid_2-s2.0-79952438910
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Article: Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
Title | Testing to prevent bad translation: Brand name conversions in Chinese-English contexts |
---|---|
Authors | |
Keywords | Bilinguals Language Proficiency Priming Translation Preference |
Issue Date | 2011 |
Publisher | Elsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres |
Citation | Journal Of Business Research, 2011, v. 64 n. 6, p. 594-600 How to Cite? |
Abstract | This research investigates bilingual consumers' evaluation of brand name translations from logographic-Chinese to alphabetic-English language systems. The research examines four possible methods of translation - semantic, phonetic, phonosemantic and Hanyu Pinyin. Consumers' chronic differences in language proficiency levels and the presence of situational primes relating to phonological or semantic processing jointly influence preferences for the translation methods. In addition to findings consistent with the premise that phonological/semantic processing is effective in alphabetic/logographic languages, this research shows that consumers who are strong in Chinese and weak in English prefer Pinyin translations across all conditions. © 2010 Elsevier Inc. |
Persistent Identifier | http://hdl.handle.net/10722/178057 |
ISSN | 2023 Impact Factor: 10.5 2023 SCImago Journal Rankings: 3.128 |
ISI Accession Number ID | |
References |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kum, D | en_US |
dc.contributor.author | Lee, YH | en_US |
dc.contributor.author | Qiu, C | en_US |
dc.date.accessioned | 2012-12-19T09:41:43Z | - |
dc.date.available | 2012-12-19T09:41:43Z | - |
dc.date.issued | 2011 | en_US |
dc.identifier.citation | Journal Of Business Research, 2011, v. 64 n. 6, p. 594-600 | en_US |
dc.identifier.issn | 0148-2963 | en_US |
dc.identifier.uri | http://hdl.handle.net/10722/178057 | - |
dc.description.abstract | This research investigates bilingual consumers' evaluation of brand name translations from logographic-Chinese to alphabetic-English language systems. The research examines four possible methods of translation - semantic, phonetic, phonosemantic and Hanyu Pinyin. Consumers' chronic differences in language proficiency levels and the presence of situational primes relating to phonological or semantic processing jointly influence preferences for the translation methods. In addition to findings consistent with the premise that phonological/semantic processing is effective in alphabetic/logographic languages, this research shows that consumers who are strong in Chinese and weak in English prefer Pinyin translations across all conditions. © 2010 Elsevier Inc. | en_US |
dc.language | eng | en_US |
dc.publisher | Elsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres | en_US |
dc.relation.ispartof | Journal of Business Research | en_US |
dc.subject | Bilinguals | en_US |
dc.subject | Language Proficiency | en_US |
dc.subject | Priming | en_US |
dc.subject | Translation Preference | en_US |
dc.title | Testing to prevent bad translation: Brand name conversions in Chinese-English contexts | en_US |
dc.type | Article | en_US |
dc.identifier.email | Qiu, C: cqiu@business.hku.hk | en_US |
dc.identifier.authority | Qiu, C=rp01091 | en_US |
dc.description.nature | link_to_subscribed_fulltext | en_US |
dc.identifier.doi | 10.1016/j.jbusres.2010.06.015 | en_US |
dc.identifier.scopus | eid_2-s2.0-79952438910 | en_US |
dc.relation.references | http://www.scopus.com/mlt/select.url?eid=2-s2.0-79952438910&selection=ref&src=s&origin=recordpage | en_US |
dc.identifier.volume | 64 | en_US |
dc.identifier.issue | 6 | en_US |
dc.identifier.spage | 594 | en_US |
dc.identifier.epage | 600 | en_US |
dc.identifier.isi | WOS:000289399000009 | - |
dc.publisher.place | United States | en_US |
dc.identifier.scopusauthorid | Kum, D=36189576500 | en_US |
dc.identifier.scopusauthorid | Lee, YH=13105803500 | en_US |
dc.identifier.scopusauthorid | Qiu, C=23490209700 | en_US |
dc.identifier.citeulike | 7607279 | - |
dc.identifier.issnl | 0148-2963 | - |