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Article: Internet marketing and product visualization (IMPV) system: Development and evaluation in support of product data management

TitleInternet marketing and product visualization (IMPV) system: Development and evaluation in support of product data management
Authors
Issue Date2004
PublisherTaylor & Francis Ltd. The Journal's web site is located at http://www.tandf.co.uk/journals/titles/0951192X.asp
Citation
International Journal Of Computer Integrated Manufacturing, 2004, v. 17 n. 1, p. 1-15 How to Cite?
AbstractAn Internet marketing and product visualization (IMPV) system that can act in support of product data management (PDM) was developed and evaluated. The integrated system allows for virtual product visualization and supports management of the inventory level. The idea of managing the inventory through an Internet marketing system should be of interest to those industries that want to market their products on the Internet as well as keep a manageable inventory flow of their goods and materials for both business-to-business (B-B) and business-to-consumer (B-C) electronic commerce applications. In addition, these companies should seek the most efficient way to market their product to customers. In this sample system for marketing clocks, prospective customers can see information about the product, customize the features and visualize the final selection in a Virtual Reality Modelling Language (VRML) environment. Ninety prospective customers were asked to evaluate the marketing aspect of the system, give their perception of the product value and tell about their willingness to purchase from the Internet. In addition, customers' perception of the value of the VRML virtual product, an electronic photograph of the clock, and the paper catalogue clock were compared with the actual product values. The results suggest that although VRML may help provide customers with a better overall view of the system, it may not be the best way to portray product value. Suggestions for the practitioner and ideas for future work are presented.
Persistent Identifierhttp://hdl.handle.net/10722/177935
ISSN
2015 Impact Factor: 1.319
2015 SCImago Journal Rankings: 0.673
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorDuffy, VGen_US
dc.contributor.authorYen, BPCen_US
dc.contributor.authorCross, GWen_US
dc.date.accessioned2012-12-19T09:40:53Z-
dc.date.available2012-12-19T09:40:53Z-
dc.date.issued2004en_US
dc.identifier.citationInternational Journal Of Computer Integrated Manufacturing, 2004, v. 17 n. 1, p. 1-15en_US
dc.identifier.issn0951-192Xen_US
dc.identifier.urihttp://hdl.handle.net/10722/177935-
dc.description.abstractAn Internet marketing and product visualization (IMPV) system that can act in support of product data management (PDM) was developed and evaluated. The integrated system allows for virtual product visualization and supports management of the inventory level. The idea of managing the inventory through an Internet marketing system should be of interest to those industries that want to market their products on the Internet as well as keep a manageable inventory flow of their goods and materials for both business-to-business (B-B) and business-to-consumer (B-C) electronic commerce applications. In addition, these companies should seek the most efficient way to market their product to customers. In this sample system for marketing clocks, prospective customers can see information about the product, customize the features and visualize the final selection in a Virtual Reality Modelling Language (VRML) environment. Ninety prospective customers were asked to evaluate the marketing aspect of the system, give their perception of the product value and tell about their willingness to purchase from the Internet. In addition, customers' perception of the value of the VRML virtual product, an electronic photograph of the clock, and the paper catalogue clock were compared with the actual product values. The results suggest that although VRML may help provide customers with a better overall view of the system, it may not be the best way to portray product value. Suggestions for the practitioner and ideas for future work are presented.en_US
dc.languageengen_US
dc.publisherTaylor & Francis Ltd. The Journal's web site is located at http://www.tandf.co.uk/journals/titles/0951192X.aspen_US
dc.relation.ispartofInternational Journal of Computer Integrated Manufacturingen_US
dc.titleInternet marketing and product visualization (IMPV) system: Development and evaluation in support of product data managementen_US
dc.typeArticleen_US
dc.identifier.emailYen, BPC: benyen@hkucc.hku.hken_US
dc.identifier.authorityYen, BPC=rp01121en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1080/0951192031000115976en_US
dc.identifier.scopuseid_2-s2.0-0442279573en_US
dc.identifier.hkuros94787-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-0442279573&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume17en_US
dc.identifier.issue1en_US
dc.identifier.spage1en_US
dc.identifier.epage15en_US
dc.identifier.isiWOS:000186263100001-
dc.publisher.placeUnited Kingdomen_US
dc.identifier.scopusauthoridDuffy, VG=7007049892en_US
dc.identifier.scopusauthoridYen, BPC=7102564239en_US
dc.identifier.scopusauthoridCross, GW=8526058900en_US

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