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Article: Factors affecting intentions to purchase via the internet

TitleFactors affecting intentions to purchase via the internet
Authors
KeywordsBehaviour
Consumer Behaviour
Electronic Commerce
Hong Kong
Online Operations
Shopping
Issue Date2005
PublisherEmerald Group Publishing Limited. The Journal's web site is located at http://www.emeraldinsight.com/imds.htm
Citation
Industrial Management And Data Systems, 2005, v. 105 n. 9, p. 1225-1244 How to Cite?
AbstractPurpose - To investigate web-shopping behaviour in Hong Kong: identification of the general attitude towards web-shopping; relationships between past web-shopping experience, attitude towards web-shopping, adoption decisions, search behaviour and web-shopping intentions; and influences of promotional offers and product categories on web-shopping intentions. Design/methodology/approach - Relevant hypotheses were constructed and a web-based questionnaire survey was than conducted using technically educated subjects. The proposed hypotheses were statistically tested and principal components analysis and structural equations were used to produce a structural model. Findings - Web-shopping intentions are directly affected by web-search behaviour and web-shopping adoption decisions, and are indirectly affected by web-shopping attitudes, past web-shopping experiences and past experience with the web. Web-search behaviour was a stronger factor than adoption decision in terms of influencing web-shopping intentions. The presence of promotional offers had a positive effect on web-shopping intentions, and web-shopping intentions were different for different product categories. Research limitations/ implications - The sample employed was composed of technically educated undergraduates and graduates and thus limiting generalizations to a higher levels. Practical implications - Experienced internet users and experienced web-shoppers are more likely to be potential future web-shoppers. Those who have a general dislike for shopping and who tend to buy in a great haste when the purchase becomes absolutely necessary may eventually be another group to become web-shoppers. Originality/value - The primary value of this paper lies in extending the understanding of Hong Kong web-shopper behaviour, and in developing an empirical model that can partly explain the processes leading to web-shopping intentions. © Emerald Group Publishing Limited.
Persistent Identifierhttp://hdl.handle.net/10722/177627
ISSN
2015 Impact Factor: 1.278
2015 SCImago Journal Rankings: 0.630
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorSo, WCMen_US
dc.contributor.authorWong, TNDen_US
dc.contributor.authorSculli, Den_US
dc.date.accessioned2012-12-19T09:38:26Z-
dc.date.available2012-12-19T09:38:26Z-
dc.date.issued2005en_US
dc.identifier.citationIndustrial Management And Data Systems, 2005, v. 105 n. 9, p. 1225-1244en_US
dc.identifier.issn0263-5577en_US
dc.identifier.urihttp://hdl.handle.net/10722/177627-
dc.description.abstractPurpose - To investigate web-shopping behaviour in Hong Kong: identification of the general attitude towards web-shopping; relationships between past web-shopping experience, attitude towards web-shopping, adoption decisions, search behaviour and web-shopping intentions; and influences of promotional offers and product categories on web-shopping intentions. Design/methodology/approach - Relevant hypotheses were constructed and a web-based questionnaire survey was than conducted using technically educated subjects. The proposed hypotheses were statistically tested and principal components analysis and structural equations were used to produce a structural model. Findings - Web-shopping intentions are directly affected by web-search behaviour and web-shopping adoption decisions, and are indirectly affected by web-shopping attitudes, past web-shopping experiences and past experience with the web. Web-search behaviour was a stronger factor than adoption decision in terms of influencing web-shopping intentions. The presence of promotional offers had a positive effect on web-shopping intentions, and web-shopping intentions were different for different product categories. Research limitations/ implications - The sample employed was composed of technically educated undergraduates and graduates and thus limiting generalizations to a higher levels. Practical implications - Experienced internet users and experienced web-shoppers are more likely to be potential future web-shoppers. Those who have a general dislike for shopping and who tend to buy in a great haste when the purchase becomes absolutely necessary may eventually be another group to become web-shoppers. Originality/value - The primary value of this paper lies in extending the understanding of Hong Kong web-shopper behaviour, and in developing an empirical model that can partly explain the processes leading to web-shopping intentions. © Emerald Group Publishing Limited.en_US
dc.languageengen_US
dc.publisherEmerald Group Publishing Limited. The Journal's web site is located at http://www.emeraldinsight.com/imds.htmen_US
dc.relation.ispartofIndustrial Management and Data Systemsen_US
dc.subjectBehaviouren_US
dc.subjectConsumer Behaviouren_US
dc.subjectElectronic Commerceen_US
dc.subjectHong Kongen_US
dc.subjectOnline Operationsen_US
dc.subjectShoppingen_US
dc.titleFactors affecting intentions to purchase via the interneten_US
dc.typeArticleen_US
dc.identifier.emailWong, TND: tnwong@hku.hken_US
dc.identifier.authorityWong, TND=rp00192en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1108/02635570510633275en_US
dc.identifier.scopuseid_2-s2.0-28644449688en_US
dc.identifier.hkuros132838-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-28644449688&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume105en_US
dc.identifier.issue9en_US
dc.identifier.spage1225en_US
dc.identifier.epage1244en_US
dc.identifier.isiWOS:000234306200006-
dc.publisher.placeUnited Kingdomen_US
dc.identifier.scopusauthoridSo, WCM=9743874500en_US
dc.identifier.scopusauthoridWong, TND=55301015400en_US
dc.identifier.scopusauthoridSculli, D=7003917046en_US

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