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Article: Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
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TitleEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
 
AuthorsKim, KH3
Jeon, BJ3
Jung, HS3
Lu, W1
Jones, J2
 
KeywordsCorporate Image
Employment Brand Equity
Intention To Pursue Job Opportunities
Marketing Strategy
Sustainable Competitive Advantage
 
Issue Date2012
 
PublisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
 
CitationJournal Of Business Research, 2012, v. 65 n. 11, p. 1612–1617 [How to Cite?]
DOI: http://dx.doi.org/10.1016/j.jbusres.2011.02.047
 
AbstractTraditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. © 2011.
 
ISSN0148-2963
2012 Impact Factor: 1.484
2012 SCImago Journal Rankings: 1.289
 
DOIhttp://dx.doi.org/10.1016/j.jbusres.2011.02.047
 
ReferencesReferences in Scopus
 
DC FieldValue
dc.contributor.authorKim, KH
 
dc.contributor.authorJeon, BJ
 
dc.contributor.authorJung, HS
 
dc.contributor.authorLu, W
 
dc.contributor.authorJones, J
 
dc.date.accessioned2012-10-08T03:20:50Z
 
dc.date.available2012-10-08T03:20:50Z
 
dc.date.issued2012
 
dc.description.abstractTraditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. © 2011.
 
dc.description.natureLink_to_subscribed_fulltext
 
dc.identifier.citationJournal Of Business Research, 2012, v. 65 n. 11, p. 1612–1617 [How to Cite?]
DOI: http://dx.doi.org/10.1016/j.jbusres.2011.02.047
 
dc.identifier.citeulike11817532
 
dc.identifier.doihttp://dx.doi.org/10.1016/j.jbusres.2011.02.047
 
dc.identifier.epage1617
 
dc.identifier.issn0148-2963
2012 Impact Factor: 1.484
2012 SCImago Journal Rankings: 1.289
 
dc.identifier.issue11
 
dc.identifier.scopuseid_2-s2.0-84867464823
 
dc.identifier.spage1612
 
dc.identifier.urihttp://hdl.handle.net/10722/168566
 
dc.identifier.volume65
 
dc.languageeng
 
dc.publisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
 
dc.publisher.placeUnited States
 
dc.relation.ispartofJournal of Business Research
 
dc.relation.referencesReferences in Scopus
 
dc.subjectCorporate Image
 
dc.subjectEmployment Brand Equity
 
dc.subjectIntention To Pursue Job Opportunities
 
dc.subjectMarketing Strategy
 
dc.subjectSustainable Competitive Advantage
 
dc.titleEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
 
dc.typeArticle
 
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Author Affiliations
  1. Shanghai Jiaotong University
  2. North Dakota State University
  3. Changwon National University