Article: Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

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TitleEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
AuthorsKim, KH3
Jeon, BJ3
Jung, HS3
Lu, W1
Jones, J2
KeywordsCorporate Image
Employment Brand Equity
Intention To Pursue Job Opportunities
Marketing Strategy
Sustainable Competitive Advantage
Issue Date2012
PublisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
CitationJournal Of Business Research, 2012, v. 65 n. 11, p. 1612–1617 [How to Cite?]
DOI: http://dx.doi.org/10.1016/j.jbusres.2011.02.047
AbstractTraditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. © 2011.
ISSN0148-2963
2011 Impact Factor: 1.872
2011 SCImago Journal Rankings: 0.043
DOIhttp://dx.doi.org/10.1016/j.jbusres.2011.02.047
ReferencesReferences in Scopus
DC Field
Value
dc.contributor.authorKim, KH
dc.contributor.authorJeon, BJ
dc.contributor.authorJung, HS
dc.contributor.authorLu, W
dc.contributor.authorJones, J
dc.date.accessioned2012-10-08T03:20:50Z
dc.date.available2012-10-08T03:20:50Z
dc.date.issued2012
dc.description.abstractTraditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. © 2011.
dc.description.natureLink_to_subscribed_fulltext
dc.identifier.citationJournal Of Business Research, 2012, v. 65 n. 11, p. 1612–1617 [How to Cite?]
DOI: http://dx.doi.org/10.1016/j.jbusres.2011.02.047
dc.identifier.citeulike11817532
dc.identifier.doihttp://dx.doi.org/10.1016/j.jbusres.2011.02.047
dc.identifier.epage1617
dc.identifier.issn0148-2963
2011 Impact Factor: 1.872
2011 SCImago Journal Rankings: 0.043
dc.identifier.issue11
dc.identifier.scopuseid_2-s2.0-84867464823
dc.identifier.spage1612
dc.identifier.urihttp://hdl.handle.net/10722/168566
dc.identifier.volume65
dc.languageeng
dc.publisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
dc.publisher.placeUnited States
dc.relation.ispartofJournal of Business Research
dc.relation.referencesReferences in Scopus
dc.subjectCorporate Image
dc.subjectEmployment Brand Equity
dc.subjectIntention To Pursue Job Opportunities
dc.subjectMarketing Strategy
dc.subjectSustainable Competitive Advantage
dc.titleEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
dc.typeArticle
Author Affiliations
  1. Shanghai Jiaotong University
  2. North Dakota State University
  3. Changwon National University