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Article: Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

TitleEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Authors
KeywordsCorporate Image
Employment Brand Equity
Intention To Pursue Job Opportunities
Marketing Strategy
Sustainable Competitive Advantage
Issue Date2011
PublisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
Citation
Journal Of Business Research, 2011, v. 64 n. 11, p. 1207-1211 How to Cite?
Abstract
Traditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. © 2011.
Persistent Identifierhttp://hdl.handle.net/10722/168529
ISSN
2013 Impact Factor: 1.306
2013 SCImago Journal Rankings: 1.215
ISI Accession Number ID

 

Author Affiliations
  1. Shanghai Jiaotong University
  2. North Dakota State University
  3. Changwon National University
DC FieldValueLanguage
dc.contributor.authorKim, KHen_US
dc.contributor.authorJeon, BJen_US
dc.contributor.authorJung, HSen_US
dc.contributor.authorLu, Wen_US
dc.contributor.authorJones, Jen_US
dc.date.accessioned2012-10-08T03:20:07Z-
dc.date.available2012-10-08T03:20:07Z-
dc.date.issued2011en_US
dc.identifier.citationJournal Of Business Research, 2011, v. 64 n. 11, p. 1207-1211en_US
dc.identifier.issn0148-2963en_US
dc.identifier.urihttp://hdl.handle.net/10722/168529-
dc.description.abstractTraditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. © 2011.en_US
dc.languageengen_US
dc.publisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusresen_US
dc.relation.ispartofJournal of Business Researchen_US
dc.subjectCorporate Imageen_US
dc.subjectEmployment Brand Equityen_US
dc.subjectIntention To Pursue Job Opportunitiesen_US
dc.subjectMarketing Strategyen_US
dc.subjectSustainable Competitive Advantageen_US
dc.titleEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate imageen_US
dc.typeArticleen_US
dc.identifier.emailLu, W:luwei@hku.hken_US
dc.identifier.authorityLu, W=rp00754en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1016/j.jbusres.2011.06.024en_US
dc.identifier.scopuseid_2-s2.0-80053302103en_US
dc.identifier.isiWOS:000296547800012-
dc.publisher.placeUnited Statesen_US
dc.identifier.scopusauthoridKim, KH=35446375600en_US
dc.identifier.scopusauthoridJeon, BJ=37761600700en_US
dc.identifier.scopusauthoridJung, HS=55231871500en_US
dc.identifier.scopusauthoridLu, W=27868087600en_US
dc.identifier.scopusauthoridJones, J=37761593800en_US
dc.identifier.citeulike9715549-

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