Article: Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

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TitleEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
AuthorsKim, KH3
Jeon, BJ3
Jung, HS3
Lu, W1
Jones, J2
KeywordsCorporate Image
Employment Brand Equity
Intention To Pursue Job Opportunities
Marketing Strategy
Sustainable Competitive Advantage
Issue Date2011
PublisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
CitationJournal Of Business Research, 2011, v. 64 n. 11, p. 1207-1211 [How to Cite?]
DOI: http://dx.doi.org/10.1016/j.jbusres.2011.06.024
AbstractTraditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. © 2011.
ISSN0148-2963
2011 Impact Factor: 1.872
2011 SCImago Journal Rankings: 0.043
DOIhttp://dx.doi.org/10.1016/j.jbusres.2011.06.024
DC Field
Value
dc.contributor.authorKim, KH
dc.contributor.authorJeon, BJ
dc.contributor.authorJung, HS
dc.contributor.authorLu, W
dc.contributor.authorJones, J
dc.date.accessioned2012-10-08T03:20:07Z
dc.date.available2012-10-08T03:20:07Z
dc.date.issued2011
dc.description.abstractTraditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. © 2011.
dc.description.natureLink_to_subscribed_fulltext
dc.identifier.citationJournal Of Business Research, 2011, v. 64 n. 11, p. 1207-1211 [How to Cite?]
DOI: http://dx.doi.org/10.1016/j.jbusres.2011.06.024
dc.identifier.citeulike9715549
dc.identifier.doihttp://dx.doi.org/10.1016/j.jbusres.2011.06.024
dc.identifier.issn0148-2963
2011 Impact Factor: 1.872
2011 SCImago Journal Rankings: 0.043
dc.identifier.scopuseid_2-s2.0-80053302103
dc.identifier.urihttp://hdl.handle.net/10722/168529
dc.languageeng
dc.publisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
dc.publisher.placeUnited States
dc.relation.ispartofJournal of Business Research
dc.subjectCorporate Image
dc.subjectEmployment Brand Equity
dc.subjectIntention To Pursue Job Opportunities
dc.subjectMarketing Strategy
dc.subjectSustainable Competitive Advantage
dc.titleEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
dc.typeArticle
Author Affiliations
  1. Shanghai Jiaotong University
  2. North Dakota State University
  3. Changwon National University