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Article: Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
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TitleEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
 
AuthorsKim, KH3
Jeon, BJ3
Jung, HS3
Lu, W1
Jones, J2
 
KeywordsCorporate Image
Employment Brand Equity
Intention To Pursue Job Opportunities
Marketing Strategy
Sustainable Competitive Advantage
 
Issue Date2011
 
PublisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
 
CitationJournal Of Business Research, 2011, v. 64 n. 11, p. 1207-1211 [How to Cite?]
DOI: http://dx.doi.org/10.1016/j.jbusres.2011.06.024
 
AbstractTraditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. © 2011.
 
ISSN0148-2963
2013 Impact Factor: 1.306
2013 SCImago Journal Rankings: 1.215
 
DOIhttp://dx.doi.org/10.1016/j.jbusres.2011.06.024
 
DC FieldValue
dc.contributor.authorKim, KH
 
dc.contributor.authorJeon, BJ
 
dc.contributor.authorJung, HS
 
dc.contributor.authorLu, W
 
dc.contributor.authorJones, J
 
dc.date.accessioned2012-10-08T03:20:07Z
 
dc.date.available2012-10-08T03:20:07Z
 
dc.date.issued2011
 
dc.description.abstractTraditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities. © 2011.
 
dc.description.naturelink_to_subscribed_fulltext
 
dc.identifier.citationJournal Of Business Research, 2011, v. 64 n. 11, p. 1207-1211 [How to Cite?]
DOI: http://dx.doi.org/10.1016/j.jbusres.2011.06.024
 
dc.identifier.citeulike9715549
 
dc.identifier.doihttp://dx.doi.org/10.1016/j.jbusres.2011.06.024
 
dc.identifier.issn0148-2963
2013 Impact Factor: 1.306
2013 SCImago Journal Rankings: 1.215
 
dc.identifier.scopuseid_2-s2.0-80053302103
 
dc.identifier.urihttp://hdl.handle.net/10722/168529
 
dc.languageeng
 
dc.publisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
 
dc.publisher.placeUnited States
 
dc.relation.ispartofJournal of Business Research
 
dc.subjectCorporate Image
 
dc.subjectEmployment Brand Equity
 
dc.subjectIntention To Pursue Job Opportunities
 
dc.subjectMarketing Strategy
 
dc.subjectSustainable Competitive Advantage
 
dc.titleEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
 
dc.typeArticle
 
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<contributor.author>Lu, W</contributor.author>
<contributor.author>Jones, J</contributor.author>
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<subject>Corporate Image</subject>
<subject>Employment Brand Equity</subject>
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Author Affiliations
  1. Shanghai Jiaotong University
  2. North Dakota State University
  3. Changwon National University