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Article: "New Man" and "New Lad" with Chinese Characteristics? Cosmopolitanism, Cultural Hybridity and Men's Lifestyle Magazines in China

Title"New Man" and "New Lad" with Chinese Characteristics? Cosmopolitanism, Cultural Hybridity and Men's Lifestyle Magazines in China
Authors
KeywordsChina
consumerism
cosmopolitanism
cultural hybridity
gender
masculinity
men's magazines
popular culture
Issue Date2012
PublisherRoutledge. The Journal's web site is located at http://www.tandf.co.uk/journals/titles/10357823.asp
Citation
Asian Studies Review, 2012, v. 36 n. 3, p. 345-367 How to Cite?
AbstractIn China, although "general interest" magazines can be said to have existed during the Maoist and early post-Maoist eras, Western-style magazines that promote a consumerist lifestyle came into being and gained widespread popularity only in the past two decades. Among them, an entire group of titles consists of localised Chinese editions of internationally popular lifestyle magazines. This paper explores the interaction of global trends and influences with local cultures and realities in men's lifestyle magazines published in China. In particular, it discusses the Chinese "variations" of the Western "new man" and "new lad" types of male image. Despite the superficial similarities with Western images, critical readings and quantitative studies of the verbal and visual content of these magazines reveal some distinctive "Chinese" features. As a form of popular culture, the men's lifestyle magazine lends expression to the fantasies, desires and needs of "new rich" men in China. With consumerism and aspirationalism at the centre of its ideological construction, it serves as an interesting site of negotiation between what Lisa Rofel calls the two aspects of "cosmopolitanism with Chinese characteristics" - namely, a self-conscious transcendence of locality and a domestication of cosmopolitanism by way of renegotiating China's place in the world. © 2012 Copyright Taylor and Francis Group, LLC.
Persistent Identifierhttp://hdl.handle.net/10722/167174
ISSN
2015 Impact Factor: 0.492
2015 SCImago Journal Rankings: 0.279
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorSong, Gen_HK
dc.contributor.authorLee, TKen_HK
dc.date.accessioned2012-09-28T04:04:58Z-
dc.date.available2012-09-28T04:04:58Z-
dc.date.issued2012en_HK
dc.identifier.citationAsian Studies Review, 2012, v. 36 n. 3, p. 345-367en_HK
dc.identifier.issn1035-7823en_HK
dc.identifier.urihttp://hdl.handle.net/10722/167174-
dc.description.abstractIn China, although "general interest" magazines can be said to have existed during the Maoist and early post-Maoist eras, Western-style magazines that promote a consumerist lifestyle came into being and gained widespread popularity only in the past two decades. Among them, an entire group of titles consists of localised Chinese editions of internationally popular lifestyle magazines. This paper explores the interaction of global trends and influences with local cultures and realities in men's lifestyle magazines published in China. In particular, it discusses the Chinese "variations" of the Western "new man" and "new lad" types of male image. Despite the superficial similarities with Western images, critical readings and quantitative studies of the verbal and visual content of these magazines reveal some distinctive "Chinese" features. As a form of popular culture, the men's lifestyle magazine lends expression to the fantasies, desires and needs of "new rich" men in China. With consumerism and aspirationalism at the centre of its ideological construction, it serves as an interesting site of negotiation between what Lisa Rofel calls the two aspects of "cosmopolitanism with Chinese characteristics" - namely, a self-conscious transcendence of locality and a domestication of cosmopolitanism by way of renegotiating China's place in the world. © 2012 Copyright Taylor and Francis Group, LLC.en_HK
dc.languageengen_US
dc.publisherRoutledge. The Journal's web site is located at http://www.tandf.co.uk/journals/titles/10357823.aspen_HK
dc.relation.ispartofAsian Studies Reviewen_HK
dc.subjectChinaen_HK
dc.subjectconsumerismen_HK
dc.subjectcosmopolitanismen_HK
dc.subjectcultural hybridityen_HK
dc.subjectgenderen_HK
dc.subjectmasculinityen_HK
dc.subjectmen's magazinesen_HK
dc.subjectpopular cultureen_HK
dc.title"New Man" and "New Lad" with Chinese Characteristics? Cosmopolitanism, Cultural Hybridity and Men's Lifestyle Magazines in Chinaen_HK
dc.typeArticleen_HK
dc.identifier.emailSong, G: gsong@hku.hken_HK
dc.identifier.authoritySong, G=rp01648en_HK
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1080/10357823.2012.711808en_HK
dc.identifier.scopuseid_2-s2.0-84865391122en_HK
dc.identifier.hkuros215121-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-84865391122&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume36en_HK
dc.identifier.issue3en_HK
dc.identifier.spage345en_HK
dc.identifier.epage367en_HK
dc.identifier.isiWOS:000307926500003-
dc.publisher.placeUnited Kingdomen_HK
dc.identifier.scopusauthoridSong, G=36127949600en_HK
dc.identifier.scopusauthoridLee, TK=55343833400en_HK

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