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Article: Understanding blog continuance: A model comparison approach

TitleUnderstanding blog continuance: A model comparison approach
Authors
KeywordsBlogs
Continuing development
Expectation-confirmation theory
Information technology continuance
Technology acceptance model
Issue Date2012
PublisherEmerald Group Publishing Limited. The Journal's web site is located at http://www.emeraldinsight.com/imds.htm
Citation
Industrial Management And Data Systems, 2012, v. 112 n. 4, p. 663-682 How to Cite?
AbstractPurpose: The purpose of this paper is to understand blog continuance. Specifically, this paper aims to compare two theoretical models and an integrated model to identify which theoretical models best predicts blog continuance intention. Design/methodology/approach: An empirical study was conducted through an online survey. Data collected from six famous blogs in Taiwan (n = 361) were analyzed using structural equation modeling and pairwise nested F-tests. Findings: Results show that the ECT-IS model and the integrated model have greater explanatory power of blog continuance intention than the technology acceptance model (TAM). The results of pairwise nested F-tests show that the ECT-IS model exhibits statistically significant R 2 improvement compared to TAM. However, the R 2 improvement in the integrated model is not statistically different from that in the ECT-IS model. The ECT-IS model is also more parsimonious than the integrated model. Thus, the ECT-IS is a preferable model. Confirmation and satisfaction are salient factors influencing this intention. Practical implications - The results of this study provide useful information for blogging service providers (BSPs) to enhance and develop useful blog functions for user satisfaction. By revealing the differences and comparisons among these three models, this study can help BSPs promote the benefits of their blogs to strengthen the continuance intentions of their customers. Originality/value: This paper is one of the first studies to examine of influence change of variables and compare the relative ability of two competing theories, ECT-IS and TAM, and an integrated model in explaining blog continuance intention. The results confirm that the ECT-IS is a better model than the other two for explaining blog continuance intention. © Emerald Group Publishing Limited.
Persistent Identifierhttp://hdl.handle.net/10722/164757
ISSN
2015 Impact Factor: 1.278
2015 SCImago Journal Rankings: 0.630
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorShiau, WLen_HK
dc.contributor.authorChau, PYKen_HK
dc.date.accessioned2012-09-20T08:09:05Z-
dc.date.available2012-09-20T08:09:05Z-
dc.date.issued2012en_HK
dc.identifier.citationIndustrial Management And Data Systems, 2012, v. 112 n. 4, p. 663-682en_HK
dc.identifier.issn0263-5577en_HK
dc.identifier.urihttp://hdl.handle.net/10722/164757-
dc.description.abstractPurpose: The purpose of this paper is to understand blog continuance. Specifically, this paper aims to compare two theoretical models and an integrated model to identify which theoretical models best predicts blog continuance intention. Design/methodology/approach: An empirical study was conducted through an online survey. Data collected from six famous blogs in Taiwan (n = 361) were analyzed using structural equation modeling and pairwise nested F-tests. Findings: Results show that the ECT-IS model and the integrated model have greater explanatory power of blog continuance intention than the technology acceptance model (TAM). The results of pairwise nested F-tests show that the ECT-IS model exhibits statistically significant R 2 improvement compared to TAM. However, the R 2 improvement in the integrated model is not statistically different from that in the ECT-IS model. The ECT-IS model is also more parsimonious than the integrated model. Thus, the ECT-IS is a preferable model. Confirmation and satisfaction are salient factors influencing this intention. Practical implications - The results of this study provide useful information for blogging service providers (BSPs) to enhance and develop useful blog functions for user satisfaction. By revealing the differences and comparisons among these three models, this study can help BSPs promote the benefits of their blogs to strengthen the continuance intentions of their customers. Originality/value: This paper is one of the first studies to examine of influence change of variables and compare the relative ability of two competing theories, ECT-IS and TAM, and an integrated model in explaining blog continuance intention. The results confirm that the ECT-IS is a better model than the other two for explaining blog continuance intention. © Emerald Group Publishing Limited.en_HK
dc.languageengen_US
dc.publisherEmerald Group Publishing Limited. The Journal's web site is located at http://www.emeraldinsight.com/imds.htmen_HK
dc.relation.ispartofIndustrial Management and Data Systemsen_HK
dc.subjectBlogsen_HK
dc.subjectContinuing developmenten_HK
dc.subjectExpectation-confirmation theoryen_HK
dc.subjectInformation technology continuanceen_HK
dc.subjectTechnology acceptance modelen_HK
dc.titleUnderstanding blog continuance: A model comparison approachen_HK
dc.typeArticleen_HK
dc.identifier.emailChau, PYK: pykchau@hkucc.hku.hken_HK
dc.identifier.authorityChau, PYK=rp01052en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1108/02635571211225530en_HK
dc.identifier.scopuseid_2-s2.0-84859855357en_HK
dc.identifier.hkuros209232en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-84859855357&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume112en_HK
dc.identifier.issue4en_HK
dc.identifier.spage663en_HK
dc.identifier.epage682en_HK
dc.identifier.isiWOS:000305369400016-
dc.publisher.placeUnited Kingdomen_HK
dc.identifier.scopusauthoridShiau, WL=6602670816en_HK
dc.identifier.scopusauthoridChau, PYK=7102267201en_HK

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