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Article: Exploring the web visibility of world-class universities

TitleExploring the web visibility of world-class universities
Authors
KeywordsWeb visibility
Webometrics
World university rankings
Issue Date2012
PublisherAkademiai Kiado Rt. The Journal's web site is located at http://springerlink.metapress.com/openurl.asp?genre=journal&issn=0138-9130
Citation
Scientometrics, 2012, v. 90 n. 1, p. 201-218 How to Cite?
AbstractWith the rapid development of the Internet, there is a need for evaluating the public visibility of universities on the Internet (i. e., web visibility) in terms of its implications for university management, planning, and governance. The data were collected in December 2010 by using Yahoo, one of the most widely used search engines. Specifically, we gathered "Single Mention" data to measure the number of times that each university was mentioned on websites. In addition, we collected network-based data on Single Mentions. We obtained another data set based on the 2010 world university rankings by Shanghai Jiao Tong University (SJTU). We employed several analytical methods for the analysis, including correlations, nonparametric tests (e. g., the Mann-Whitney test), and multidimensional scaling (MDS). The significant positive correlation between university rankings and web visibility suggests that indicators of web visibility can function as a proxy measure of conventional university rankings. Another distinctive implication can be drawn from the pattern of a disparity in web visibility stemming from the linguistic divide, that is, universities in English-speaking countries dominated the central positions in various network structures of web visibility, whereas those in non-English-speaking countries were located in the periphery of these structures. In this regard, further research linking web visibility to university management, planning, and governance is needed. © 2011 Akadémiai Kiadó, Budapest, Hungary.
Persistent Identifierhttp://hdl.handle.net/10722/161276
ISSN
2015 Impact Factor: 2.084
2015 SCImago Journal Rankings: 1.214
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorLee, Men_HK
dc.contributor.authorPark, HWen_HK
dc.date.accessioned2012-08-24T08:28:56Z-
dc.date.available2012-08-24T08:28:56Z-
dc.date.issued2012en_HK
dc.identifier.citationScientometrics, 2012, v. 90 n. 1, p. 201-218en_HK
dc.identifier.issn0138-9130en_HK
dc.identifier.urihttp://hdl.handle.net/10722/161276-
dc.description.abstractWith the rapid development of the Internet, there is a need for evaluating the public visibility of universities on the Internet (i. e., web visibility) in terms of its implications for university management, planning, and governance. The data were collected in December 2010 by using Yahoo, one of the most widely used search engines. Specifically, we gathered "Single Mention" data to measure the number of times that each university was mentioned on websites. In addition, we collected network-based data on Single Mentions. We obtained another data set based on the 2010 world university rankings by Shanghai Jiao Tong University (SJTU). We employed several analytical methods for the analysis, including correlations, nonparametric tests (e. g., the Mann-Whitney test), and multidimensional scaling (MDS). The significant positive correlation between university rankings and web visibility suggests that indicators of web visibility can function as a proxy measure of conventional university rankings. Another distinctive implication can be drawn from the pattern of a disparity in web visibility stemming from the linguistic divide, that is, universities in English-speaking countries dominated the central positions in various network structures of web visibility, whereas those in non-English-speaking countries were located in the periphery of these structures. In this regard, further research linking web visibility to university management, planning, and governance is needed. © 2011 Akadémiai Kiadó, Budapest, Hungary.en_HK
dc.languageengen_US
dc.publisherAkademiai Kiado Rt. The Journal's web site is located at http://springerlink.metapress.com/openurl.asp?genre=journal&issn=0138-9130en_HK
dc.relation.ispartofScientometricsen_HK
dc.subjectWeb visibilityen_HK
dc.subjectWebometricsen_HK
dc.subjectWorld university rankingsen_HK
dc.titleExploring the web visibility of world-class universitiesen_HK
dc.typeArticleen_HK
dc.identifier.emailLee, M: moosung1@hku.hken_HK
dc.identifier.authorityLee, M=rp01634en_HK
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1007/s11192-011-0515-6en_HK
dc.identifier.scopuseid_2-s2.0-82655170508en_HK
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-82655170508&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume90en_HK
dc.identifier.issue1en_HK
dc.identifier.spage201en_HK
dc.identifier.epage218en_HK
dc.identifier.isiWOS:000297708000012-
dc.publisher.placeHungaryen_HK
dc.identifier.scopusauthoridLee, M=36544220200en_HK
dc.identifier.scopusauthoridPark, HW=10043514200en_HK

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