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Article: Is product imitation good for firm performance? An examination of product imitation types and contingency factors

TitleIs product imitation good for firm performance? An examination of product imitation types and contingency factors
Authors
KeywordsCreative imitation
Institutional theory
Marketing capability
Ownership structure
Product imitation
Pure imitation
Issue Date2012
PublisherAmerican Marketing Association. The Journal's web site is located at http://www.marketingpower.com/live/content1055.php
Citation
Journal Of International Marketing, 2012, v. 20 n. 3, p. 1-16 How to Cite?
AbstractDespite the prevailing phenomenon of product imitation in transition economies, theoretical development of product imitation strategies still lags behind anecdotal evidence. The authors distinguish between pure imitation and creative imitation and examine their contingent effects on firm performance. They test hypotheses on data collected from multiple sources, including top and middle managers and archival financial data from 192 firms in China. The findings indicate that creative imitation has a stronger positive effect on financial performance (i.e., lagged return on assets) than pure imitation. Furthermore, pure imitation and creative imitation, when coupled with strong marketing capability, positively affect market performance (i.e., market share). Finally, compared with their local counterparts, foreign firms operating in China benefit less from pure and creative imitations in terms of financial performance. ©2012, American Marketing Association.
Persistent Identifierhttp://hdl.handle.net/10722/160029
ISSN
2015 Impact Factor: 3.25
2015 SCImago Journal Rankings: 2.157
References

 

DC FieldValueLanguage
dc.contributor.authorLee, RPen_HK
dc.contributor.authorZhou, KZen_HK
dc.date.accessioned2012-08-16T06:00:59Z-
dc.date.available2012-08-16T06:00:59Z-
dc.date.issued2012en_HK
dc.identifier.citationJournal Of International Marketing, 2012, v. 20 n. 3, p. 1-16en_HK
dc.identifier.issn1069-031Xen_HK
dc.identifier.urihttp://hdl.handle.net/10722/160029-
dc.description.abstractDespite the prevailing phenomenon of product imitation in transition economies, theoretical development of product imitation strategies still lags behind anecdotal evidence. The authors distinguish between pure imitation and creative imitation and examine their contingent effects on firm performance. They test hypotheses on data collected from multiple sources, including top and middle managers and archival financial data from 192 firms in China. The findings indicate that creative imitation has a stronger positive effect on financial performance (i.e., lagged return on assets) than pure imitation. Furthermore, pure imitation and creative imitation, when coupled with strong marketing capability, positively affect market performance (i.e., market share). Finally, compared with their local counterparts, foreign firms operating in China benefit less from pure and creative imitations in terms of financial performance. ©2012, American Marketing Association.en_HK
dc.languageengen_US
dc.publisherAmerican Marketing Association. The Journal's web site is located at http://www.marketingpower.com/live/content1055.phpen_HK
dc.relation.ispartofJournal of International Marketingen_HK
dc.subjectCreative imitationen_HK
dc.subjectInstitutional theoryen_HK
dc.subjectMarketing capabilityen_HK
dc.subjectOwnership structureen_HK
dc.subjectProduct imitationen_HK
dc.subjectPure imitationen_HK
dc.titleIs product imitation good for firm performance? An examination of product imitation types and contingency factorsen_HK
dc.typeArticleen_HK
dc.identifier.emailZhou, KZ: kevinz@hkucc.hku.hken_HK
dc.identifier.authorityZhou, KZ=rp01127en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1509/jim.12.0019en_HK
dc.identifier.scopuseid_2-s2.0-84867641241en_HK
dc.identifier.hkuros205640en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-84867641241&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume20en_HK
dc.identifier.issue3en_HK
dc.identifier.spage1en_HK
dc.identifier.epage16en_HK
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridLee, RP=16239032400en_HK
dc.identifier.scopusauthoridZhou, KZ=7202914654en_HK

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