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Article: City branding and the Olympic effect: a case study of Beijing

TitleCity branding and the Olympic effect: a case study of Beijing
Authors
KeywordsBeijing City
City Branding
City's Identity
The Beijing Olympics
Issue Date2009
PublisherPergamon. The Journal's web site is located at http://www.elsevier.com/locate/cities
Citation
Cities, 2009, v. 26 n. 5, p. 245-254 How to Cite?
AbstractCity branding is a common practice adopted by many cities in the context of intensified urban competition for mobile resources, markets, opportunities and attention. This paper examines the effectiveness of efforts to brand Beijing, the capital city of China. Based on an analysis of official branding strategies through the Olympics, and an attitudinal survey of peoples' understanding of Beijing, the paper investigates to what extent the current campaign has caught the city's good attributes. The paper finds a mismatch between the identity and core values as branded by the city government, and the realities as experienced by visitors and residents. The paper argues that the Beijing Olympics could only have limited impacts on the city's brand. © 2009 Elsevier Ltd. All rights reserved.
Persistent Identifierhttp://hdl.handle.net/10722/157907
ISSN
2015 Impact Factor: 2.051
2015 SCImago Journal Rankings: 1.422
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorZhang, Len_US
dc.contributor.authorZhao, SXen_US
dc.date.accessioned2012-08-08T08:56:14Z-
dc.date.available2012-08-08T08:56:14Z-
dc.date.issued2009en_US
dc.identifier.citationCities, 2009, v. 26 n. 5, p. 245-254en_US
dc.identifier.issn0264-2751en_US
dc.identifier.urihttp://hdl.handle.net/10722/157907-
dc.description.abstractCity branding is a common practice adopted by many cities in the context of intensified urban competition for mobile resources, markets, opportunities and attention. This paper examines the effectiveness of efforts to brand Beijing, the capital city of China. Based on an analysis of official branding strategies through the Olympics, and an attitudinal survey of peoples' understanding of Beijing, the paper investigates to what extent the current campaign has caught the city's good attributes. The paper finds a mismatch between the identity and core values as branded by the city government, and the realities as experienced by visitors and residents. The paper argues that the Beijing Olympics could only have limited impacts on the city's brand. © 2009 Elsevier Ltd. All rights reserved.en_US
dc.languageengen_US
dc.publisherPergamon. The Journal's web site is located at http://www.elsevier.com/locate/citiesen_US
dc.relation.ispartofCitiesen_US
dc.subjectBeijing Cityen_US
dc.subjectCity Brandingen_US
dc.subjectCity's Identityen_US
dc.subjectThe Beijing Olympicsen_US
dc.titleCity branding and the Olympic effect: a case study of Beijingen_US
dc.typeArticleen_US
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0264-2751&volume=26&issue=5&spage=245&epage=254&date=2009&atitle=City+branding+and+the+Olympic+effect:+the+case+of+Beijing-
dc.identifier.emailZhao, SX: sxzhao@hku.hken_US
dc.identifier.authorityZhao, SX=rp00597en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1016/j.cities.2009.05.002en_US
dc.identifier.scopuseid_2-s2.0-70249136102en_US
dc.identifier.hkuros179249-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-70249136102&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume26en_US
dc.identifier.issue5en_US
dc.identifier.spage245en_US
dc.identifier.epage254en_US
dc.identifier.eissn1873-6084-
dc.identifier.isiWOS:000273940300002-
dc.publisher.placeUnited Kingdomen_US
dc.identifier.scopusauthoridZhang, L=8061982400en_US
dc.identifier.scopusauthoridZhao, SX=7403577707en_US
dc.identifier.citeulike5456054-
dc.customcontrol.immutablesml 130419-

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