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Article: Network-based market knowledge and product innovativeness

TitleNetwork-based market knowledge and product innovativeness
Authors
KeywordsKnowledge breadth
Knowledge depth
Market knowledge
Product innovativeness
Issue Date2012
PublisherSpringer New York LLC. The Journal's web site is located at http://springerlink.metapress.com/openurl.asp?genre=journal&issn=0923-0645
Citation
Marketing Letters, 2012, v. 23 n. 1, p. 309-324 How to Cite?
AbstractAn ongoing debate in marketing literature is whether market knowledge facilitates or impedes new product innovativeness. To reconcile inconsistent findings, this study disaggregates market knowledge into breadth and depth dimensions and uncovers their divergent effects on new product innovativeness. Given organizations' increasing reliance on network contacts for access to market knowledge, we focus on market knowledge derived from external ties. Based on an empirical test of 244 firms in China, this study finds that market knowledge breadth has a U-shaped relationship, whereas market knowledge depth has an inverted U-shaped relationship, with product innovativeness. These findings carry important theoretical and managerial implications. © 2011 Springer Science+Business Media, LLC.
Persistent Identifierhttp://hdl.handle.net/10722/149166
ISSN
2015 Impact Factor: 1.508
2015 SCImago Journal Rankings: 1.369
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorBao, Yen_HK
dc.contributor.authorSheng, Sen_HK
dc.contributor.authorZhou, KZen_HK
dc.date.accessioned2012-06-22T06:27:31Z-
dc.date.available2012-06-22T06:27:31Z-
dc.date.issued2012en_HK
dc.identifier.citationMarketing Letters, 2012, v. 23 n. 1, p. 309-324en_HK
dc.identifier.issn0923-0645en_HK
dc.identifier.urihttp://hdl.handle.net/10722/149166-
dc.description.abstractAn ongoing debate in marketing literature is whether market knowledge facilitates or impedes new product innovativeness. To reconcile inconsistent findings, this study disaggregates market knowledge into breadth and depth dimensions and uncovers their divergent effects on new product innovativeness. Given organizations' increasing reliance on network contacts for access to market knowledge, we focus on market knowledge derived from external ties. Based on an empirical test of 244 firms in China, this study finds that market knowledge breadth has a U-shaped relationship, whereas market knowledge depth has an inverted U-shaped relationship, with product innovativeness. These findings carry important theoretical and managerial implications. © 2011 Springer Science+Business Media, LLC.en_HK
dc.languageengen_US
dc.publisherSpringer New York LLC. The Journal's web site is located at http://springerlink.metapress.com/openurl.asp?genre=journal&issn=0923-0645en_HK
dc.relation.ispartofMarketing Lettersen_HK
dc.subjectKnowledge breadthen_HK
dc.subjectKnowledge depthen_HK
dc.subjectMarket knowledgeen_HK
dc.subjectProduct innovativenessen_HK
dc.titleNetwork-based market knowledge and product innovativenessen_HK
dc.typeArticleen_HK
dc.identifier.emailZhou, KZ: kevinz@hkucc.hku.hken_HK
dc.identifier.authorityZhou, KZ=rp01127en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1007/s11002-011-9155-0en_HK
dc.identifier.scopuseid_2-s2.0-84857631547en_HK
dc.identifier.hkuros200134en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-84857631547&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume23en_HK
dc.identifier.issue1en_HK
dc.identifier.spage309en_HK
dc.identifier.epage324en_HK
dc.identifier.isiWOS:000304324500021-
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridBao, Y=26025860200en_HK
dc.identifier.scopusauthoridSheng, S=12784042500en_HK
dc.identifier.scopusauthoridZhou, KZ=7202914654en_HK
dc.identifier.citeulike10111819-

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