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Article: Modelling the mode choice behaviour of visitors to Expo 2010
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TitleModelling the mode choice behaviour of visitors to Expo 2010
 
AuthorsDu, Y2
Jiang, S2
Sun, L2
Wong, SC1
 
KeywordsMathematical modelling
Transport management
Statistical analysis
 
Issue Date2011
 
PublisherThomas Telford (ICE Publishing). The Journal's web site is located at http://www.icevirtuallibrary.com/content/serial/tran
 
CitationProceedings of the Institution of Civil Engineers. Transport, 2011, v. 165 n. 1, p. 49-62 [How to Cite?]
DOI: http://dx.doi.org/10.1680/tran.09.00057
 
AbstractThe purpose of the present study was to obtain a better understanding of the mode choice behaviour of visitors to Expo 2010 Shanghai and the effectiveness of various traffic management policies to reduce private transport use. Due to the possible range of survey respondents, a two-stage gradual stated preference survey method was used. Based on a large-scale stated preference survey conducted among tourists in an airport, a train station and highway service stations in Shanghai, three versions of a mixed logit model for local and out-of-town visitors were developed. The results suggest that local visitors were more sensitive to travel cost than total travel time, whereas out-of-town visitors were particularly concerned about total travel time. A scenario analysis reveals that establishing a restricted traffic zone, adjusting parking rates and providing priority lanes for Expo buses had different effects on trip mode choice. These policies should thus be implemented in combination to achieve the aim of reducing private transport use to less than 10%. An additional finding is that the Expo shuttle bus is a more attractive public transport mode than the subway among Expo visitors.
 
ISSN0965-092X
2012 Impact Factor: 0.295
2012 SCImago Journal Rankings: 0.282
 
DOIhttp://dx.doi.org/10.1680/tran.09.00057
 
ISI Accession Number IDWOS:000299791100006
Funding AgencyGrant Number
National Natural Science Foundation of China (NSFC)60804048
New Century Excellent Talents in UniversityNCET-08-0407
University of Hong Kong
Traffic Police Office in Shanghai
Funding Information:

This paper is based on the results of a research project that was supported by a research grant (60804048) from the National Natural Science Foundation of China (NSFC) and a research grant (NCET-08-0407) from the New Century Excellent Talents in University. The work of the last author was supported by an Outstanding Researcher Award from the University of Hong Kong. The authors take sole responsibility for the views and opinions expressed in the paper. The authors would like to acknowledge the following colleagues from the Traffic Police Office in Shanghai for their support, contributions and ideas: Mr Li Yin, Mr Xia Haiping, Dr Zhou Xiaopeng and Ms Xiao Bin. We wish to thank the anonymous reviewers for their constructive suggestions.

 
DC FieldValue
dc.contributor.authorDu, Y
 
dc.contributor.authorJiang, S
 
dc.contributor.authorSun, L
 
dc.contributor.authorWong, SC
 
dc.date.accessioned2012-03-27T08:58:16Z
 
dc.date.available2012-03-27T08:58:16Z
 
dc.date.issued2011
 
dc.description.abstractThe purpose of the present study was to obtain a better understanding of the mode choice behaviour of visitors to Expo 2010 Shanghai and the effectiveness of various traffic management policies to reduce private transport use. Due to the possible range of survey respondents, a two-stage gradual stated preference survey method was used. Based on a large-scale stated preference survey conducted among tourists in an airport, a train station and highway service stations in Shanghai, three versions of a mixed logit model for local and out-of-town visitors were developed. The results suggest that local visitors were more sensitive to travel cost than total travel time, whereas out-of-town visitors were particularly concerned about total travel time. A scenario analysis reveals that establishing a restricted traffic zone, adjusting parking rates and providing priority lanes for Expo buses had different effects on trip mode choice. These policies should thus be implemented in combination to achieve the aim of reducing private transport use to less than 10%. An additional finding is that the Expo shuttle bus is a more attractive public transport mode than the subway among Expo visitors.
 
dc.description.naturepublished_or_final_version
 
dc.identifier.citationProceedings of the Institution of Civil Engineers. Transport, 2011, v. 165 n. 1, p. 49-62 [How to Cite?]
DOI: http://dx.doi.org/10.1680/tran.09.00057
 
dc.identifier.doihttp://dx.doi.org/10.1680/tran.09.00057
 
dc.identifier.epage62
 
dc.identifier.hkuros199006
 
dc.identifier.isiWOS:000299791100006
Funding AgencyGrant Number
National Natural Science Foundation of China (NSFC)60804048
New Century Excellent Talents in UniversityNCET-08-0407
University of Hong Kong
Traffic Police Office in Shanghai
Funding Information:

This paper is based on the results of a research project that was supported by a research grant (60804048) from the National Natural Science Foundation of China (NSFC) and a research grant (NCET-08-0407) from the New Century Excellent Talents in University. The work of the last author was supported by an Outstanding Researcher Award from the University of Hong Kong. The authors take sole responsibility for the views and opinions expressed in the paper. The authors would like to acknowledge the following colleagues from the Traffic Police Office in Shanghai for their support, contributions and ideas: Mr Li Yin, Mr Xia Haiping, Dr Zhou Xiaopeng and Ms Xiao Bin. We wish to thank the anonymous reviewers for their constructive suggestions.

 
dc.identifier.issn0965-092X
2012 Impact Factor: 0.295
2012 SCImago Journal Rankings: 0.282
 
dc.identifier.issue1
 
dc.identifier.scopuseid_2-s2.0-84863393611
 
dc.identifier.spage49
 
dc.identifier.urihttp://hdl.handle.net/10722/145879
 
dc.identifier.volume165
 
dc.languageeng
 
dc.publisherThomas Telford (ICE Publishing). The Journal's web site is located at http://www.icevirtuallibrary.com/content/serial/tran
 
dc.publisher.placeUnited Kingdom
 
dc.relation.ispartofProceedings of the Institution of Civil Engineers. Transport
 
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License
 
dc.rightsPermission is granted by ICE Publishing to print one copy for personal use. Any other use of these PDF files is subject to reprint fees
 
dc.subjectMathematical modelling
 
dc.subjectTransport management
 
dc.subjectStatistical analysis
 
dc.titleModelling the mode choice behaviour of visitors to Expo 2010
 
dc.typeArticle
 
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<contributor.author>Jiang, S</contributor.author>
<contributor.author>Sun, L</contributor.author>
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<description.abstract>The purpose of the present study was to obtain a better understanding of the mode choice behaviour of visitors to Expo 2010 Shanghai and the effectiveness of various traffic management policies to reduce private transport use. Due to the possible range of survey respondents, a two-stage gradual stated preference survey method was used. Based on a large-scale stated preference survey conducted among tourists in an airport, a train station and highway service stations in Shanghai, three versions of a mixed logit model for local and out-of-town visitors were developed. The results suggest that local visitors were more sensitive to travel cost than total travel time, whereas out-of-town visitors were particularly concerned about total travel time. A scenario analysis reveals that establishing a restricted traffic zone, adjusting parking rates and providing priority lanes for Expo buses had different effects on trip mode choice. These policies should thus be implemented in combination to achieve the aim of reducing private transport use to less than 10%. An additional finding is that the Expo shuttle bus is a more attractive public transport mode than the subway among Expo visitors.</description.abstract>
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Author Affiliations
  1. The University of Hong Kong
  2. Tongji University