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Article: Modelling the mode choice behaviour of visitors to Expo 2010

TitleModelling the mode choice behaviour of visitors to Expo 2010
Authors
KeywordsMathematical modelling
Transport management
Statistical analysis
Issue Date2011
PublisherThomas Telford (ICE Publishing). The Journal's web site is located at http://www.icevirtuallibrary.com/content/serial/tran
Citation
Proceedings of the Institution of Civil Engineers. Transport, 2011, v. 165 n. 1, p. 49-62 How to Cite?
AbstractThe purpose of the present study was to obtain a better understanding of the mode choice behaviour of visitors to Expo 2010 Shanghai and the effectiveness of various traffic management policies to reduce private transport use. Due to the possible range of survey respondents, a two-stage gradual stated preference survey method was used. Based on a large-scale stated preference survey conducted among tourists in an airport, a train station and highway service stations in Shanghai, three versions of a mixed logit model for local and out-of-town visitors were developed. The results suggest that local visitors were more sensitive to travel cost than total travel time, whereas out-of-town visitors were particularly concerned about total travel time. A scenario analysis reveals that establishing a restricted traffic zone, adjusting parking rates and providing priority lanes for Expo buses had different effects on trip mode choice. These policies should thus be implemented in combination to achieve the aim of reducing private transport use to less than 10%. An additional finding is that the Expo shuttle bus is a more attractive public transport mode than the subway among Expo visitors.
Persistent Identifierhttp://hdl.handle.net/10722/145879
ISSN
2014 Impact Factor: 0.262
2014 SCImago Journal Rankings: 0.314
ISI Accession Number ID
Funding AgencyGrant Number
National Natural Science Foundation of China (NSFC)60804048
New Century Excellent Talents in UniversityNCET-08-0407
University of Hong Kong
Traffic Police Office in Shanghai
Funding Information:

This paper is based on the results of a research project that was supported by a research grant (60804048) from the National Natural Science Foundation of China (NSFC) and a research grant (NCET-08-0407) from the New Century Excellent Talents in University. The work of the last author was supported by an Outstanding Researcher Award from the University of Hong Kong. The authors take sole responsibility for the views and opinions expressed in the paper. The authors would like to acknowledge the following colleagues from the Traffic Police Office in Shanghai for their support, contributions and ideas: Mr Li Yin, Mr Xia Haiping, Dr Zhou Xiaopeng and Ms Xiao Bin. We wish to thank the anonymous reviewers for their constructive suggestions.

 

DC FieldValueLanguage
dc.contributor.authorDu, Yen_US
dc.contributor.authorJiang, Sen_US
dc.contributor.authorSun, Len_US
dc.contributor.authorWong, SCen_US
dc.date.accessioned2012-03-27T08:58:16Z-
dc.date.available2012-03-27T08:58:16Z-
dc.date.issued2011en_US
dc.identifier.citationProceedings of the Institution of Civil Engineers. Transport, 2011, v. 165 n. 1, p. 49-62en_US
dc.identifier.issn0965-092X-
dc.identifier.urihttp://hdl.handle.net/10722/145879-
dc.description.abstractThe purpose of the present study was to obtain a better understanding of the mode choice behaviour of visitors to Expo 2010 Shanghai and the effectiveness of various traffic management policies to reduce private transport use. Due to the possible range of survey respondents, a two-stage gradual stated preference survey method was used. Based on a large-scale stated preference survey conducted among tourists in an airport, a train station and highway service stations in Shanghai, three versions of a mixed logit model for local and out-of-town visitors were developed. The results suggest that local visitors were more sensitive to travel cost than total travel time, whereas out-of-town visitors were particularly concerned about total travel time. A scenario analysis reveals that establishing a restricted traffic zone, adjusting parking rates and providing priority lanes for Expo buses had different effects on trip mode choice. These policies should thus be implemented in combination to achieve the aim of reducing private transport use to less than 10%. An additional finding is that the Expo shuttle bus is a more attractive public transport mode than the subway among Expo visitors.-
dc.languageengen_US
dc.publisherThomas Telford (ICE Publishing). The Journal's web site is located at http://www.icevirtuallibrary.com/content/serial/tranen_US
dc.relation.ispartofProceedings of the Institution of Civil Engineers. Transporten_US
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.rightsPermission is granted by ICE Publishing to print one copy for personal use. Any other use of these PDF files is subject to reprint fees-
dc.subjectMathematical modelling-
dc.subjectTransport management-
dc.subjectStatistical analysis-
dc.titleModelling the mode choice behaviour of visitors to Expo 2010en_US
dc.typeArticleen_US
dc.identifier.emailWong, SC: hhecwsc@hku.hken_US
dc.identifier.authorityWong, SC=rp00191en_US
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.1680/tran.09.00057-
dc.identifier.scopuseid_2-s2.0-84863393611-
dc.identifier.hkuros199006en_US
dc.identifier.volume165en_US
dc.identifier.issue1-
dc.identifier.spage49en_US
dc.identifier.epage62en_US
dc.identifier.isiWOS:000299791100006-
dc.publisher.placeUnited Kingdom-

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