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postgraduate thesis: Hong Kong's own airline: Cathay Pacific advertising and the representation of a Hong Kong identity

TitleHong Kong's own airline: Cathay Pacific advertising and the representation of a Hong Kong identity
Authors
Issue Date2011
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
DegreeMaster of Arts
SubjectGroup identity - China - Hong Kong.
Advertising - Social aspects - China - Hong Kong.
Dept/ProgramLiterary and Cultural Studies

 

DC FieldValueLanguage
dc.contributor.authorChallen, Georgina Margaret.-
dc.date.issued2011-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B46701242-
dc.subject.lcshGroup identity - China - Hong Kong.-
dc.subject.lcshAdvertising - Social aspects - China - Hong Kong.-
dc.titleHong Kong's own airline: Cathay Pacific advertising and the representation of a Hong Kong identity-
dc.typePG_Thesis-
dc.identifier.hkulb4670124-
dc.description.thesisnameMaster of Arts-
dc.description.thesislevelmaster's-
dc.description.thesisdisciplineLiterary and Cultural Studies-
dc.description.naturepublished_or_final_version-
dc.date.hkucongregation2011-

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