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Postgraduate Thesis: Hong Kong's own airline: Cathay Pacific advertising and the representation of a Hong Kong identity
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TitleHong Kong's own airline: Cathay Pacific advertising and the representation of a Hong Kong identity
 
AuthorsChallen, Georgina Margaret.
 
Issue Date2011
 
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
 
DegreeMaster of Arts
 
SubjectGroup identity - China - Hong Kong.
Advertising - Social aspects - China - Hong Kong.
 
Dept/ProgramLiterary and Cultural Studies
 
DC FieldValue
dc.contributor.authorChallen, Georgina Margaret.
 
dc.date.hkucongregation2011
 
dc.date.issued2011
 
dc.description.naturepublished_or_final_version
 
dc.description.thesisdisciplineLiterary and Cultural Studies
 
dc.description.thesislevelmaster's
 
dc.description.thesisnameMaster of Arts
 
dc.identifier.hkulb4670124
 
dc.languageeng
 
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)
 
dc.relation.ispartofHKU Theses Online (HKUTO)
 
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.
 
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License
 
dc.source.urihttp://hub.hku.hk/bib/B46701242
 
dc.subject.lcshGroup identity - China - Hong Kong.
 
dc.subject.lcshAdvertising - Social aspects - China - Hong Kong.
 
dc.titleHong Kong's own airline: Cathay Pacific advertising and the representation of a Hong Kong identity
 
dc.typePG_Thesis
 
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<date.issued>2011</date.issued>
<language>eng</language>
<publisher>The University of Hong Kong (Pokfulam, Hong Kong)</publisher>
<relation.ispartof>HKU Theses Online (HKUTO)</relation.ispartof>
<rights>The author retains all proprietary rights, (such as patent rights) and the right to use in future works.</rights>
<rights>Creative Commons: Attribution 3.0 Hong Kong License</rights>
<source.uri>http://hub.hku.hk/bib/B46701242</source.uri>
<subject.lcsh>Group identity - China - Hong Kong.</subject.lcsh>
<subject.lcsh>Advertising - Social aspects - China - Hong Kong.</subject.lcsh>
<title>Hong Kong&apos;s own airline: Cathay Pacific advertising and the representation of a Hong Kong identity</title>
<type>PG_Thesis</type>
<identifier.hkul>b4670124</identifier.hkul>
<description.thesisname>Master of Arts</description.thesisname>
<description.thesislevel>master&apos;s</description.thesislevel>
<description.thesisdiscipline>Literary and Cultural Studies</description.thesisdiscipline>
<description.nature>published_or_final_version</description.nature>
<date.hkucongregation>2011</date.hkucongregation>
<bitstream.url>http://hub.hku.hk/bitstream/10722/144024/3/FullText.pdf</bitstream.url>
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