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Conference Paper: Branching out: how Shanghai Commercial and Savings Bank marketed its business in the 1920s and 1930s?

TitleBranching out: how Shanghai Commercial and Savings Bank marketed its business in the 1920s and 1930s?
Authors
Issue Date2010
Citation
The 2010 CUHK-Oxford Joint International Conference on Urban Cultural Change in Republican China (1910s-1940s), The Chinese University of Hong Kong, Hong Kong, 18-20 September 2010, p. 19 How to Cite?
AbstractThe 1920s and 1930s marked the most important decades of the Chinese monetary and currency reforms. This period also coincided with the growth of the Shanghai Commercial and Savings Bank (abbreviated as SCSB). This paper is aimed to discuss how the SCSB strategically, successfully, and by what ways to create a nationwide branch networks. The SCSB’s founder Chen Guangfu (also known as K.P. Chen) was a returned student from America. He brought the idea of ‘serving the society’ (fuwu shehui) to China, which had been used as a slogan in training the SCSB’s employees on one hand and diverting banking services into different markets on the other. Nevertheless, Chen had to build up a personnel network in managing his branches wherever in Shanghai or elsewhere in the country. Drawing upon various sources including personal diary, memoirs, autobiography, commercial advertisements and archives of the SCSB, this paper will focus on the marketing history of the SCSB, in order to show how the bank successfully expanded in the 1920s and 1930s, and lastly, what obstacles of the bank had met in the expansion.
DescriptionConference Theme: Dialogue between Cultural Narratives and Historical GIS
Persistent Identifierhttp://hdl.handle.net/10722/143020

 

DC FieldValueLanguage
dc.contributor.authorLee, PTen_US
dc.date.accessioned2011-10-28T03:03:19Z-
dc.date.available2011-10-28T03:03:19Z-
dc.date.issued2010en_US
dc.identifier.citationThe 2010 CUHK-Oxford Joint International Conference on Urban Cultural Change in Republican China (1910s-1940s), The Chinese University of Hong Kong, Hong Kong, 18-20 September 2010, p. 19en_US
dc.identifier.urihttp://hdl.handle.net/10722/143020-
dc.descriptionConference Theme: Dialogue between Cultural Narratives and Historical GIS-
dc.description.abstractThe 1920s and 1930s marked the most important decades of the Chinese monetary and currency reforms. This period also coincided with the growth of the Shanghai Commercial and Savings Bank (abbreviated as SCSB). This paper is aimed to discuss how the SCSB strategically, successfully, and by what ways to create a nationwide branch networks. The SCSB’s founder Chen Guangfu (also known as K.P. Chen) was a returned student from America. He brought the idea of ‘serving the society’ (fuwu shehui) to China, which had been used as a slogan in training the SCSB’s employees on one hand and diverting banking services into different markets on the other. Nevertheless, Chen had to build up a personnel network in managing his branches wherever in Shanghai or elsewhere in the country. Drawing upon various sources including personal diary, memoirs, autobiography, commercial advertisements and archives of the SCSB, this paper will focus on the marketing history of the SCSB, in order to show how the bank successfully expanded in the 1920s and 1930s, and lastly, what obstacles of the bank had met in the expansion.-
dc.languageengen_US
dc.relation.ispartofCUHK-Oxford Joint International Conference on Urban Cultural Change in Republican China (1910s-1940s)-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.titleBranching out: how Shanghai Commercial and Savings Bank marketed its business in the 1920s and 1930s?en_US
dc.typeConference_Paperen_US
dc.identifier.emailLee, PT: ptlee@hkucc.hku.hken_US
dc.identifier.authorityLee, PT=rp00865en_US
dc.description.naturepostprint-
dc.identifier.hkuros184078en_US
dc.identifier.spage19en_US
dc.identifier.epage19en_US

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